Quéz Media Marketing, a Cleveland-based integrated marketing solutions provider that delivers results through technology and creativity, hired Gina M. Dalessandro as vice president of sales and marketing.
Dalessandro is responsible for attracting business and identifying new opportunities for the company, which enables organizations to deliver highly targeted, connected messages through the convergence of print, Web, email and other media.
“Gina is a gem for our company—someone who first listens to marketing communications professionals to understand their individual needs, and then delivers tools and concepts that spark business and reduce costs for those clients,” says Jose Vasquez, CEO of Quéz Media Marketing.
Part of Dalessandro’s role is showing clients the benefits of Quéz Media Marketing’s Q-ME technology, which enables users to target prospects, and follow up with them based on their behavior. Q-ME provides a full suite of data gathering and analysis tools, using every touchpoint as an opportunity to gather information on prospects. Quéz Media Marketing uses that data as a basis to serve 1:1 marketing messages through variable printing and personalized landing pages.
Dalessandro has extensive background in the digital printing, data solutions and marketing industries. A graduate of John Carroll University’s Boler School of Business, she serves on Women in Networking’s Advisory Board and is immediate past chairperson of the Cleveland Community Leadership Board for the American Diabetes Association. She’s also an active member of Sales and Marketing Executives of Cleveland. Previously, she served as president of Toastmasters International’s Valley View chapter and achieved her CTM. Most recently asked to serve as a COSE Ambassador and member of the Cleveland Civic Leadership Institute.
“I’m excited to be part of a new venture I believe in—showing organizations how our company can take their marketing campaigns to places they never realized were possible,” Dalessandro says. “The tools are available for companies of any size to drastically improve their marketing return on investment. I’m proud and delighted to help make that happen.”
About Quez Media Marketing
Quéz Media Marketing, a Minority Business Enterprise (MBE), is a total marketing communications provider. Its technology and creativity enable organizations to implement targeted, personalized cross-media campaigns. Quéz Media Marketing also provides online storefronts, data services, creative services, print production and fulfillment, and promotional products. The company is online at QuezMedia.com.