In 2014, marketing is no longer about making sure your ad in the phonebook is the biggest and most eye-catching -- nor is it about spamming the local radio and television stations with news of your amazing offers. While these services, of course, do still exist, marketing has now entered the online world, and it's a different playing field there.
Manufacturing marketing professionals should harness the collective power of these four complementary digital marketing strategies.
Manufacturing companies often struggle with digital marketing strategies, in part because of their niche demographics and in part because of their adherence to traditional marketing over new marketing paradigms. However, even though manufacturing firms often require a very different approach than consumer-focused brands, there are four digital marketing strategies that...