Learn, always.


10 Great Quotes That Perfectly Summarize SEO

From the fingertips of Derek Bryan on 07.28.15

 

SEO is a complicated, sometimes intimidating field, but these SEO experts sum it all up quite nicely.

When you first enter the world of SEO, it all seems confusing, intimidating, and difficult, but the more experience you gain, the easier it is to wrap your mind around it. SEO can be reduced to a relatively simple process, with a relatively simple goal: get more traffic. And fortunately, many leading experts...

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cat: SEO

5 Ways to Increase Conversions on Your Splash Page

From the fingertips of Derek Bryan on 06.30.15

 

Splash pages are useful tools to help you generate new leads, but only if you know how to optimize for conversions.

Most people with splash pages or landing pages think about success in terms of traffic—the more people that visit the page, the more success you’ll eventually see. But there’s another step to the equation that can make or break the entire deal. Say you have 10,000 people visiting...

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cat: Marketing

How to Budget Your SEO Time and Money

From the fingertips of Derek Bryan on 06.23.15

 

SEO represents a large world of different strategies and angles, so it’s hard to know how to budget properly.

There’s content marketing. There’s link building. There’s social media marketing. There’s onsite optimization. There’s design. There’s local review cultivation. There’s brand mentions. There’s guest blogging.

There seems to be no limit to the number of strategies that all funnel in to improve your search rankings. Managing all of them...

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cat: SEO

7 Savvy Tricks to Make Your Headlines Stand Out

From the fingertips of Derek Bryan on 06.16.15

 

Headlines are the most important part of your article, so use these seven tricks to perfect them.

Let’s say you have a beautifully written article. Your structure is flawless, your writing is eloquent, and you provide some of the most interesting original information your industry has seen in years. In theory, your article will win people over to your brand, encourage more site exploration, and will drive more conversions, but...

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cat: Brand Rhetoric

The 3 Stages of Modern Online Marketing

From the fingertips of Derek Bryan on 06.11.15

 

The entire scope of online marketing today can be reduced to three main stages.

In some ways, online marketing has become a tangled, gnarled mess of different strategies, different approaches, and different philosophies. There are so many best practices, tactics, and new developments to pay attention to that it’s easy to lose sight of the fundamentals.

That’s why I’ve taken the liberty to reduce the entirety of online marketing...

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cat: Marketing

How to Write Great Content for a Boring Industry

From the fingertips of Derek Bryan on 06.02.15

 

Writing engaging, fun content for some industries is naturally more fun than others, but you can make writing for any industry entertaining and valuable for consumers.

There’s a misconception out there that content marketing is only for sexy industries. Marketing and advertising attracts hordes of content writers and naturally encourages ad firms to step up their content game. Old-school manufacturing and industrial businesses, however, tend to lack that “sexy”...

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cat: Brand Rhetoric

3 Approaches to SEO: Which One Is Best for Your Business?

From the fingertips of Derek Bryan on 05.26.15

 

There are there main approaches to search engine optimization, but only one is a best fit for your business.

SEO is a multifaceted strategy, incorporating countless different peripheral strategies (like content marketing, social media marketing, and guest posting) to produce one main result: higher ranks in search engines and greater web traffic. And even though SEO is known by one collective term and is often seen as only one...

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cat: SEO