The most important facets of an SEO campaign can be broken down into a pyramid-like hierarchy of significance.
If you’re just starting out in the world of search engine optimization, it might be difficult to determine your top priorities. Most newcomers start out with what they’re most familiar with or most comfortable with—such as a writer starting by writing strong content.
In order to stand out from your competition, you’ll need to develop a brand voice that is both engaging and unique.
While most companies understand the importance of having a fleshed out, consistent brand, many overlook the potential impact of a unique brand voice. Your tone across all written materials, including web and print applications, conveys a subtle and powerful image of your company. With a solid,...