Learn, always.


5 Logo Design Mistakes to Avoid

From the fingertips of Derek Bryan on 11.18.14

 

Many businesses take it upon themselves to design their own logo, either trying their own hand at whipping up a logo or working with a cheap freelancer, usually in or fresh out of college. While it might save a little bit of money, there are some fundamental problems with this practice. Your logo is your identity as a company, so it’s definitely not something you should skimp on. Invest in your branding, and...

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cat: Graphic Design

Formality and Informality: Brand Rhetoric Shapes Your Tone

From the fingertips of Derek Bryan on 11.13.14

 

In the world of brand rhetoric, your voice counts for everything. Without a consistent tone, audiences won’t become familiar with your brand, and might not be as loyal throughout the duration of your relationship.

Once you become familiar with your target audience, you’ll be able to create or adjust your tone to accurately reflect their desires. Formality is a spectrum, and deciding where your voice should fall is the first step...

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cat: Brand Rhetoric

5 Reasons Your Website is Obsolete

From the fingertips of Derek Bryan on 11.04.14

 

It might be hard to make a firm decision on when it’s time to upgrade your website. The world of technology is always advancing, so it’s difficult to draw the line of when your website is finally considered “obsolete.” So we’re making it easy for you! If any of these five reasons apply to your site, you know it’s time for a rebuild.

It’s Not Responsive

More and...

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cat: Graphic Design

Three Reasons to Hire a Professional SEO Agency

From the fingertips of Jose Vasquez on 11.04.14

When it comes to managing your company, it is natural to want to do it yourself. After all, who knows your business better than you do? Unfortunately, when it comes to how you market your company online, this rule doesn't stand. Not only is online advertising a confusing environment that includes everything from pay-per-click ads to improved search engine results, but it is one...

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cat: SEO

Comment Rhetoric: The Art of Response

From the fingertips of Derek Bryan on 10.28.14

 

The art of response is a delicate one. Many companies spend an abundance of time crafting straightforward messages, fine tuning the exact wording they wish to use when posting a new blog article or publishing an ad, but fail to follow up when consumers make comments—and believe us, they will make comments.

Responding to others’ comments and posts is a great way to encourage mutually open communication, build your authority and...

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cat: Brand Rhetoric

Five Signs of a Poor Quality Website

From the fingertips of Jose Vasquez on 10.23.14

Today, businesses are often told that in order to succeed, they have to get online, whether that means starting a website, creating social media accounts, or learning how to market a company in the age of the Internet. However, few are told that it isn't enough to simply join the worldwide web: the quality of their online presence is also extremely important when it...

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cat: SEO

Why Modern Businesses Need SEO

From the fingertips of Jose Vasquez on 10.22.14

Have you ever noticed that you rarely ever click past the first page of search results when you use a search engine? You aren't alone: 70 to 80% of search engine users never venture beyond the first page of listings. While this might be convenient habit when you're looking for information, it can be devastating if you are trying to learn how to market...

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cat: SEO

Using Outbound Marketing in a Modern Campaign

From the fingertips of Derek Bryan on 10.21.14

 

Outbound marketing is not as effective as it used to be, but with the right approach and the right techniques, it can still be a powerful marketing tool.

Outbound marketing techniques involve reaching out to a possible prospect, whether it’s a specifically targeted campaign or an appeal to a mass market. Examples include direct mail campaigns, billboards, and telemarketing. Inbound efforts, such as maintaining an informative blog, have become much more...

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cat: Marketing

Exercises to Target Your Audience Effectively

From the fingertips of Derek Bryan on 10.14.14

 

Brand rhetoric is increasing in importance. There is no shortage of marketing messages, and if your message isn’t speaking to your audience directly, it’s going to be ignored. One of the most important principles of rhetoric is targeting your audience effectively. That means building an understanding of your key demographics, and creating a specific message for those demographics.

The days of using a single, generic message is over. But even if...

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cat: Brand Rhetoric