Learn, always.


Top Qualities of Content that Works

From the fingertips of Derek Bryan on 09.18.14

 

Creating content that serves its purpose—whether that purpose is converting visitors or simply informing them—requires skill and attention to qualities that work.

No matter what function it is serving, you can think of your content as a gate. Users will walk by this gate, see it, and either enter the gate or continue walking. Your goal, as a content marketer, is to...

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cat: Brand Rhetoric

Three Important Elements of Web Design Your Site Should Incorporate

From the fingertips of Jose Vasquez on 09.16.14

Did you know that almost 95% of people agree that bad online web design is the reason they either rejected or didn't trust a website? Many companies might see web design as the "less important" aspect of their online campaigns -- it's something they'll get around to after creating social media profiles, or investing in an SEO marketing agency, etc.
Creating content that serves its purpose—whether that purpose is converting visitors or simply informing them—requires skill and attention to qualities that work.

No matter what function it is serving, you can think of your content as a gate. Users will walk by this gate, see it, and either enter the gate or continue walking. Your goal, as a content marketer, is to get...

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cat: Brand Rhetoric

5 Website Features That Make a User Bounce or Stay

From the fingertips of Derek Bryan on 09.09.14

 

Web traffic doesn’t mean anything if you can’t get your users to stay, so incorporate these features to encourage stickier visitors.

The design of your website makes a difference. Incoming visitors usually give your site a once-over before determining, whether consciously or subconsciously, to leave or stick around for more information.

Unfortunately, there are no perfect solutions in design....

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cat: Marketing

The Six Facts Everyone Should Know About Website Design for 2014

From the fingertips of Jose Vasquez on 09.03.14

Web design: every company knows it matters, but not everyone knows what to look for when it comes to professional, engaging web design that is going to keep users on their page. Although most people have a basic idea of what’s going on, there are often big knowledge gaps when it comes to understanding web design for 2014, rather than 2010. The web is...

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cat: Graphic Design

6 Quick Ways to Fix Your Content Marketing Strategy

From the fingertips of Derek Bryan on 09.02.14

 

If you’re having trouble getting momentum with your content marketing strategy, try implementing one of these easy fixes.

No two companies are alike and therefore, no two content marketing strategies are alike. But there are a number of common problems we see in the world of content writing, and they’re holding you back from the results you deserve.

Oftentimes,...

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cat: Brand Rhetoric

Three Common Reasons Businesses Reject SEO, and Why They're Wrong

From the fingertips of Jose Vasquez on 08.29.14

Although many business owners have been told they should hire an SEO company, the concept is often met with a fair amount of resistance. There are many logical reasons that a small business might choose to reject the idea that SEO -- which stands for search engine optimization -- could help their company. But are those seemingly logical reasons actually valid, or are they...

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cat: SEO

8 Ways to Build Quality Backlinks for SEO

From the fingertips of Derek Bryan on 08.26.14

 

Backlinks are a powerful tool to build your domain authority and keyword ranks, but be careful how you implement them in your strategy.

Backlinks have always been important for SEO. In the old days of Google, having more backlinks was always an easy ticket to the top rank, but nowadays, Google is on the lookout for link spammers and other schemers trying...

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cat: SEO

Why You Should Pay More for SEO

From the fingertips of Jose Vasquez on 08.20.14

It seems to go against common sense: why would you try to pay more for a service such as search engine optimization (SEO)? Isn't that just throwing money out the window, into the waiting hands of a greedy SEO marketing agency?

The problem is that not all services are created equal. More money spent on a campaign typically means more time spent on it -- and a consequently higher quality. Consider this: search rankings are a...

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cat: SEO