Learn, always.


Comment Rhetoric: The Art of Response

From the fingertips of Derek Bryan on 10.28.14

 

The art of response is a delicate one. Many companies spend an abundance of time crafting straightforward messages, fine tuning the exact wording they wish to use when posting a new blog article or publishing an ad, but fail to follow up when consumers make comments—and believe us, they will make comments.

Responding to others’ comments and posts is a great way to encourage mutually open communication, build your authority and...

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cat: Brand Rhetoric

Five Signs of a Poor Quality Website

From the fingertips of Jose Vasquez on 10.23.14

Today, businesses are often told that in order to succeed, they have to get online, whether that means starting a website, creating social media accounts, or learning how to market a company in the age of the Internet. However, few are told that it isn't enough to simply join the worldwide web: the quality of their online presence is also extremely important when it...

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cat: SEO

Why Modern Businesses Need SEO

From the fingertips of Jose Vasquez on 10.22.14

Have you ever noticed that you rarely ever click past the first page of search results when you use a search engine? You aren't alone: 70 to 80% of search engine users never venture beyond the first page of listings. While this might be convenient habit when you're looking for information, it can be devastating if you are trying to learn how to market...

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cat: SEO

Using Outbound Marketing in a Modern Campaign

From the fingertips of Derek Bryan on 10.21.14

 

Outbound marketing is not as effective as it used to be, but with the right approach and the right techniques, it can still be a powerful marketing tool.

Outbound marketing techniques involve reaching out to a possible prospect, whether it’s a specifically targeted campaign or an appeal to a mass market. Examples include direct mail campaigns, billboards, and telemarketing. Inbound efforts, such as maintaining an informative blog, have become much more...

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cat: Marketing

Exercises to Target Your Audience Effectively

From the fingertips of Derek Bryan on 10.14.14

 

Brand rhetoric is increasing in importance. There is no shortage of marketing messages, and if your message isn’t speaking to your audience directly, it’s going to be ignored. One of the most important principles of rhetoric is targeting your audience effectively. That means building an understanding of your key demographics, and creating a specific message for those demographics.

The days of using a single, generic message is over. But even if...

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cat: Brand Rhetoric

Speak Like a Human to Reach a Human

From the fingertips of Derek Bryan on 10.07.14

 

Your content strategy is likely focused on broad topics or generalized goals, such as promoting a specific product or building interest in one of your services. But many companies become so focused on these tasks that their writing begins to suffer. When you over-mechanize your process of writing, it becomes evident in your words—even if it’s subtle.

People won’t put up with robotic or fake sounding language, so don’t waste your...

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cat: Brand Rhetoric

Three Ways to Get the Most Out of Your Digital Marketing Firm

From the fingertips of Jose Vasquez on 10.02.14

Digital marketing firms are students of the constantly evolving, confusing field of internet advertising. By hiring one of these agencies, professional web designers and online marketing specialists will work to increase your business's online visibility, search engine rankings, and website quality. This can help you understand how to market your company in the age of the Internet, while also seeing some results of an...

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cat: Marketing

Time and Creativity: Why Advance Notice Matters

From the fingertips of Derek Bryan on 09.30.14

 

We’ve all been there: you’re under the gun, with a project that needs to blow someone away and only a sliver of time to complete it. We all respond to this situation differently: some of us stress out and push everything else away, some of us berate ourselves and procrastinate to avoid the work, some of us just sit down and muscle through it, and some of us simply rush to get...

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cat: Graphic Design

Little-Known Factors that Affect SEO

From the fingertips of Derek Bryan on 09.23.14

 

Everyone knows that high quality content and backlinks help build SEO authority, but what about these seldom-known factors?

Search engine optimization (SEO) is always changing, and for the most part, always becoming more complex. With every Google update, there are more and more factors that influence a page’s rank, so it becomes more difficult to stay on top of modern SEO standards.

...

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cat: SEO

Three Important Reasons Your Company Should Hire a Professional Website Design Agency

From the fingertips of Jose Vasquez on 09.22.14

The business world has always been a fast-paced, competitive environment, and online advertising has only compounded these features. In the past, a business owner's main worries were how their fliers, signs and billboards compared to those of a similar company down the street or across town. Today, however, your business is competing with companies around the world for user attention. For this reason, marketing...

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cat: Graphic Design