Did you know that almost 95% of people agree that bad online web design is the reason they either rejected or didn't trust a website? Many companies might see web design as the "less important" aspect of their online campaigns -- it's something they'll get around to after creating social media profiles, or investing in an SEO marketing agency, etc.
Creating content that serves its purpose—whether that purpose is converting visitors or simply informing them—requires skill and attention to qualities that work.
No matter what function it is serving, you can think of your content as a gate. Users will walk by this gate, see it, and either enter the gate or continue walking. Your goal, as a content marketer, is to get...