Learn, always.


The 3 Brand Rhetoric Tactics You Need to be Using

From the fingertips of Derek Bryan on 04.21.15

 

Brand rhetoric is the vehicle that will improve the voice of your brand and help you secure the loyalty of new and old customers alike. When integrated with a content marketing strategy, you can harness the benefits of brand rhetoric by capturing new leads and encouraging further conversions.

Over time, you’ll get a better feel for what rhetorical strategies are effective and which ones are not, but when you first...

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cat: Brand Rhetoric

Combining Brand Rhetoric with SEO: Balancing Your Content

From the fingertips of Derek Bryan on 04.14.15

 

SEO is a major staple of any modern digital marketing strategy, but if you don’t use brand rhetoric to shape it, you could be missing critical strategic details.

As most entrepreneurs realize, the vast majority of the population now uses search engines to find solutions to their problems. Whether you’re solving consumer need issues or dealing with people in business dilemmas, using SEO to rank yourself...

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cat: Brand Rhetoric

6 First Impressions that Prove the Importance of Web Design

From the fingertips of Derek Bryan on 04.09.15

 

Web design is sometimes underrated and undervalued, especially by small businesses who believe they cannot afford to spend much time or effort on a redesign. However, web design is one of the most important elements of an online marketing strategy—and these potential first impressions of visitors illustrate why:

1.       Distraction. Links that lead...

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cat: Graphic Design

3 Steps to Get Started with SEO

From the fingertips of Derek Bryan on 03.31.15

 

Getting started with SEO is relatively easy, and as long as you remain consistent with your strategy, you can see tremendous results.

Search engine optimization can seem intimidating for a marketer who’s never experimented with it before. Understanding all the numbers that go into technical SEO analysis, coupled with the complexities of the ever-changing search engine algorithms inherent in the SEO world, can make any new...

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cat: SEO

3 Pillars of Rhetoric in the Social Media Marketing World

From the fingertips of Derek Bryan on 03.24.15

 

Leveraging the three main pillars of rhetoric will allow you to take more control over your social media marketing campaign.

Most people treat social media marketing as a one-time deal, creating the company profiles for Facebook, LinkedIn, and Twitter, then sporadically updating the pages only as they happen to think about it. A smaller percentage actually takes the time to plan out regular posts and...

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cat: Brand Rhetoric

Two Kinds of Content for Better SEO Results

From the fingertips of Derek Bryan on 03.17.15

 

Keep your content organized in two primary applications: onsite content and offsite content.

Search engine optimization (SEO) is always changing, but certain fundamental principles have remained the same. Keyword rankings are still relevant, backlinks are still important, and the quality of your content plays a major role in how authoritative Google and other search engines view your site.

This presents something of a dilemma for content writers and...

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cat: SEO

Prize Content: 10 Tricks to Catch Attention

From the fingertips of Derek Bryan on 03.10.15

 

One of the biggest challenges to writing great content is capturing interest—and these tricks are perfect ways to get the attention of your target audience.

Content marketing programs are hard to sustain, in part due to the amount of interest you need to generate to sustain it. Your content needs to be enriching, entertaining, and most of all, informative, but even the highest quality content can get lost if there...

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cat: Brand Rhetoric

How Much Does Website Design Cost?

From the fingertips of Jose Vasquez on 03.03.15

In many ways, starting a website has made it easier than ever to get a new business running. However, it isn't enough to simply buy a domain name and post your basic contact information. Google rates websites based on the quality of their design, meaning that a substandard site can take a toll on your business's online visibility. Moreover, the average viewer has highly selective web browsing habits, especially now that mobile devices are so...

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cat: Graphic Design

7 Social Media Tricks that Earn the Most Followers

From the fingertips of Derek Bryan on 03.03.15

 

Social media can be a confusing game for businesses attempting to generate leads, but these seven tricks will earn you the most followers.

Social media marketing shouldn’t just be a race to get the highest number of followers, but there’s no doubt having more followers is definitely a good thing. Once you iron out your lead generation and conversion strategies, you can start focusing on building a bigger followship.

...

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cat: Social Media