Learn, always.


5 Marketing Mistakes Made By Almost Every Newcomer

From the fingertips of Derek Bryan on 08.27.15

 

If you’re just getting started in the marketing world, be sure to avoid these all-too-common mistakes.

Like with everything else, marketers tend to get better with experience. That also implies that when you first start as a marketer, whether you’re a professional in a new role or an entrepreneur trying to make it on your own, you’re at your objective worst.

New marketers are especially prone to certain...

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cat: Marketing

5 Reasons People Aren't Responding on Social Media

From the fingertips of Derek Bryan on 08.18.15

 

If your followers aren’t responding to your posts on social media, one of these reasons might be the cause.

 

Social media marketing can be a highly profitable, highly effective strategy for increasing your brand visibility and getting more people to your site. Unfortunately, all it takes is a handful of hangups to prevent your strategy from gaining any momentum and ruin your chances at building a successful followship.

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cat: Social Media

5 Reasons Small Businesses Need an SEO Strategy

From the fingertips of Derek Bryan on 08.11.15

 

SEO is sometimes seen as extraneous, but modern small businesses need it in order to survive.

Search engine optimization (SEO) was once a series of tricks used by a minority of site owners in a shady effort to get their site to the top of Google’s search engine results pages (SERPs). The stigma from this black hat practice persists in some camps today; combined with a number of other...

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cat: SEO

5 Ways to Increase Conversions on Your Splash Page

From the fingertips of Derek Bryan on 06.30.15

 

Splash pages are useful tools to help you generate new leads, but only if you know how to optimize for conversions.

Most people with splash pages or landing pages think about success in terms of traffic—the more people that visit the page, the more success you’ll eventually see. But there’s another step to the equation that can make or break the entire deal. Say you have 10,000 people visiting...

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cat: Marketing

How to Budget Your SEO Time and Money

From the fingertips of Derek Bryan on 06.23.15

 

SEO represents a large world of different strategies and angles, so it’s hard to know how to budget properly.

There’s content marketing. There’s link building. There’s social media marketing. There’s onsite optimization. There’s design. There’s local review cultivation. There’s brand mentions. There’s guest blogging.

There seems to be no limit to the number of strategies that all funnel in to improve your search rankings. Managing all of them...

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cat: SEO