Learn, always.

Brand Rhetoric Case Study: Monster Energy

From the fingertips of Jose Vasquez on 06.18.13

 

Launched in 2002, Monster Energy quickly grew to become one of the best-selling lines of energy drinks in the world, sponsoring several extreme sports and musical acts in order to boost awareness. Now, Monster Energy offers 34 different types of drinks, catering to multiple specific demographics and drink preferences.

Monster Energy’s marketing strategies revolve around presenting an image of grittiness and “extreme” enthusiasm, exemplified by the torn aesthetic of the “M”...

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cat: Marketing

Last Minute: What You Need to Know When You Need to Print NOW

From the fingertips of Jose Vasquez on 06.13.13

 

We’ve all been there. You have one or two days to get that brochure printed before the tradeshow, and you have nothing together for it.

Last minute rush printing is stressful for everyone involved, but with the right attitude and the right understanding the process becomes smoother and much more manageable. Before you start freaking out, understand these basic concepts and prepare yourself honestly for the situation.

Anything...

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cat: Print

Comment Rhetoric: The Art of Response

From the fingertips of Jose Vasquez on 06.11.13

 

The art of response is a delicate one. Many companies spend an abundance of time crafting straightforward messages, fine tuning the exact wording they wish to use when posting a new blog article or publishing an ad, but fail to follow up when consumers make comments—and believe us, they will make comments.

Responding to others’ comments and posts is a great way to encourage mutually open communication, build your authority and...

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cat: Marketing

Riding Waves with Viral Videos

From the fingertips of Jose Vasquez on 06.06.13

Viral videos are one of the greatest pieces of evidence for the utility of social media in the marketing world. When a video catches on and begins to spread, millions of new users can get in the loop within a day or two. Many companies have tried to create their own viral videos, to varying degrees of success, but an equally successful strategy to utilize the power of...

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cat: Social Media

Brand Rhetoric Case Study: The Home Depot

From the fingertips of Jose Vasquez on 06.04.13

The Home Depot is a chain of retail supercenters focused on home improvement, construction, and other elements of home and garden maintenance. With stores in all 50 states, all 10 provinces of Canada, and locations in Mexico and China, Home Depot is a retail force to be reckoned with.

With relatively limited competition, Home Depot perpetuates its global position by utilizing brand rhetoric and developing its unique marketing voice.

Ethos (Authority)

...

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cat: Marketing

Onsite vs Offsite: Which is More Important

From the fingertips of Jose Vasquez on 05.31.13

Search Engine Optimization (SEO) can seem daunting. The best method is to consult a specialist who knows what they’re doing and who can actively track and manage the results of your campaign. However, if you’re going it alone there are a few key principles you’ll need to keep in mind.

One of the most important distinctions in SEO is the divide between onsite optimization and offsite optimization. Understanding the...

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cat: SEO

Crazy is the New Extreme: How Word Trends Change

From the fingertips of Jose Vasquez on 05.28.13

 

The latest trendy word in the food industry is “crazy.” True, “crazy” products have been around for ages, but the most recent explosion of popularity is turning all kinds of foods into crazy marketing gimmicks. Pizza Hut has a “Crazy Cheesy Crust” pizza, Taco Bell has “Doritos Locos Tacos” (“locos” of course meaning “crazy”), and Pop-Tarts have been running a “crazy good” campaign for a few years now.

Extreme...

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cat: Marketing

Why Tracking Makes a Difference

From the fingertips of Jose Vasquez on 05.23.13

Marketing and advertising departments are usually the first to get cut when budgets get tight, because they are sometimes seen as superfluous or unnecessary. However, many new entrepreneurs and marketers without expertise suffer from this belief because they have a history of campaigns without tracking.

Tracking the results of a marketing campaign can make all the difference in the world. It won’t make your campaign instantly profitable, but it will allow you...

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cat: Marketing

Brand Rhetoric Case Study: Netflix

From the fingertips of Jose Vasquez on 05.21.13

Netflix is the leader in on-demand video, offering DVD-by-mail and Internet streaming services that bring television series and movies to tens of millions of subscribers. Reaching countries all over the world and continuing to stay ahead of the rapidly emerging competition, Netflix’s brand has grown from dot-com startup fodder to instantly recognizable powerhouse.

Netflix’s brand rhetoric is an interesting and changing blend of Ethos, Pathos, and Logos. It draws on the power...

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cat: Marketing

How to Get the Most for Your Design Spend

From the fingertips of Jose Vasquez on 05.15.13

Most businesses eventually seek professional graphic design for branding, marketing or advertising purposes. Marketing budgets are often under the tightest scrutiny, meaning your design and advertising spend needs to be as efficient as possible. Keep these tips in mind when pursuing professional design to ensure you get the best possible final deliverable for the least possible time and cost.

Start with a Direction

Nobody expects you to have an idea...

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cat: Graphic Design


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