Learn, always.


The New Customer for Manufacturers

From the fingertips of Derek Bryan on 04.24.14

 

As a manufacturer in the 2010s, you must understand that today’s customer is different from the traditional customers you are used to. Like many manufacturers in the United States, you’ve probably built your business on a foundation of history and customer loyalty, preserving a dedicated group of clients who have remained loyal to you through the years.

Now, there’s nothing wrong with preserving the customers who have proven their loyalty over the...

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cat: Manufacturing

SEO is Not Dead, and Here's How it Can Shape Up Your Ship

From the fingertips of Jose Vasquez on 04.23.14


Is SEO dead? The answer to this lies in a popular internet aphorism: "if the title asks a question, the answer is no." And, as many people have come to realize as the question has been answered over and over throughout the years, SEO is likely going to remain alive for many years to come.

Getting started with SEO is relatively easy, and as long as you remain consistent with your strategy, you can see tremendous results.

Search engine optimization can seem intimidating for a marketer who’s never experimented with it before. Understanding all the numbers that go into technical SEO analysis, coupled with the complexities of the ever-changing search engine algorithms inherent in the SEO world, can make any new...

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cat: SEO

When to Start Expanding Your Business in Startup Tech Companies

From the fingertips of Jose Vasquez on 04.21.14

 

Understanding when to start expanding your startup tech company is a key to achieving a successful growth rate.

There are many opinions on the best possible time to start expanding your core business, and unfortunately there is no one “right” or “wrong” time. However, there are a handful of factors you’ll need to consider to determine whether it’s finally time to start expanding your reach.

Most entrepreneurs get

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cat: SEO

First Steps for Social Media Marketing in the Manufacturing World

From the fingertips of Derek Bryan on 04.17.14

 

If you’re looking for some direction in the world of marketing for manufacturers, consider these helpful first steps.

Manufacturers face many common marketing challenges. First, they’re usually B2B marketers without a clear definition of a target demographic. Second, they struggle coming up with a unique brand voice that distinguishes them from the competition. Third, they often face a severely restricted...

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cat: Manufacturing

The Disappearance of Paid Apps for Startup Tech Companies

From the fingertips of Jose Vasquez on 04.15.14

 

Paid apps are becoming less and less popular for startup tech companies because of an accelerating decline in consumer purchases.

Purchasable apps used to be a driving factor for most startup tech companies—either as a reason to start a company in the first place or as an outlet to gain more momentum for an idea already in existence. For a time, it was a great way to make...

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cat: Marketing

How to Master the SEO Hierarchy

From the fingertips of Derek Bryan on 04.15.14

 

The most important facets of an SEO campaign can be broken down into a pyramid-like hierarchy of significance.

If you’re just starting out in the world of search engine optimization, it might be difficult to determine your top priorities. Most newcomers start out with what they’re most familiar with or most comfortable with—such as a writer starting by writing strong content.

There’s nothing...

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cat: SEO

SEO Companies: Your One Stop Web Design Shop

From the fingertips of Derek Bryan on 04.12.14

It would not be an understatement to say that the internet is an essential part of our world's functioning. Billions of people use the internet to work, run their business, communicate with each other, and keep up to date on world news. For companies, the web has created a forum for them to advertise, sell, and promote their products and services. In this area, search engine...

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cat: SEO

How Retargeting, SEO, and Mobile Can Help Your Website

From the fingertips of Jose Vasquez on 04.11.14

In 2014, marketing is no longer about making sure your ad in the phonebook is the biggest and most eye-catching -- nor is it about spamming the local radio and television stations with news of your amazing offers. While these services, of course, do still exist, marketing has now entered the online world, and it's a different playing field there.
Manufacturing marketing professionals should harness the collective power of these four complementary digital marketing strategies.

Manufacturing companies often struggle with digital marketing strategies, in part because of their niche demographics and in part because of their adherence to traditional marketing over new marketing paradigms. However, even though manufacturing firms often require a very different approach than consumer-focused brands, there are four digital marketing strategies that...

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cat: Manufacturing