Learn, always.


5 Ways to Increase Conversions on Your Splash Page

From the fingertips of Derek Bryan on 06.30.15

 

Splash pages are useful tools to help you generate new leads, but only if you know how to optimize for conversions.

Most people with splash pages or landing pages think about success in terms of traffic—the more people that visit the page, the more success you’ll eventually see. But there’s another step to the equation that can make or break the entire deal. Say you have 10,000 people visiting...

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cat: Marketing

How to Budget Your SEO Time and Money

From the fingertips of Derek Bryan on 06.23.15

 

SEO represents a large world of different strategies and angles, so it’s hard to know how to budget properly.

There’s content marketing. There’s link building. There’s social media marketing. There’s onsite optimization. There’s design. There’s local review cultivation. There’s brand mentions. There’s guest blogging.

There seems to be no limit to the number of strategies that all funnel in to improve your search rankings. Managing all of them...

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cat: SEO

7 Savvy Tricks to Make Your Headlines Stand Out

From the fingertips of Derek Bryan on 06.16.15

 

Headlines are the most important part of your article, so use these seven tricks to perfect them.

Let’s say you have a beautifully written article. Your structure is flawless, your writing is eloquent, and you provide some of the most interesting original information your industry has seen in years. In theory, your article will win people over to your brand, encourage more site exploration, and will drive more conversions, but...

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cat: Brand Rhetoric

The 3 Stages of Modern Online Marketing

From the fingertips of Derek Bryan on 06.11.15

 

The entire scope of online marketing today can be reduced to three main stages.

In some ways, online marketing has become a tangled, gnarled mess of different strategies, different approaches, and different philosophies. There are so many best practices, tactics, and new developments to pay attention to that it’s easy to lose sight of the fundamentals.

That’s why I’ve taken the liberty to reduce the entirety of online marketing...

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cat: Marketing

How to Write Great Content for a Boring Industry

From the fingertips of Derek Bryan on 06.02.15

 

Writing engaging, fun content for some industries is naturally more fun than others, but you can make writing for any industry entertaining and valuable for consumers.

There’s a misconception out there that content marketing is only for sexy industries. Marketing and advertising attracts hordes of content writers and naturally encourages ad firms to step up their content game. Old-school manufacturing and industrial businesses, however, tend to lack that “sexy”...

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cat: Brand Rhetoric

3 Approaches to SEO: Which One Is Best for Your Business?

From the fingertips of Derek Bryan on 05.26.15

 

There are there main approaches to search engine optimization, but only one is a best fit for your business.

SEO is a multifaceted strategy, incorporating countless different peripheral strategies (like content marketing, social media marketing, and guest posting) to produce one main result: higher ranks in search engines and greater web traffic. And even though SEO is known by one collective term and is often seen as only one...

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cat: SEO

5 Ways Content Marketing Fuels Your Other Marketing Strategies

From the fingertips of Derek Bryan on 05.19.15

 

Content marketing is sometimes seen as an independent strategy, but it’s actually an enhancer for your other campaigns.

Content marketing, put simply, is the process of publishing ongoing content in the form of articles, infographics, videos, and other mediums on your blog or website. The goal is to make your brand seem more attractive, get more people to your site, and increase the likelihood of conversion for each visitor....

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cat: Marketing

The Big Problem Most Companies Face With Local SEO

From the fingertips of Derek Bryan on 05.12.15

 

Local SEO is a valuable strategy, but most companies face this major problem with their campaigns.

For most companies, national SEO is a lost cause. The online market, on a national scale, is simply too large to overcome at this point. Ranking for a high-volume national keyword would require you to match the efforts of billion-dollar brands and long-established authorities to get a fraction of their attention, which demands time,...

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cat: SEO

4 Overrated Social Media Platforms for Social Media Marketing

From the fingertips of Derek Bryan on 05.05.15

 

There are plenty of solid ways to build a social media presence, but these four platforms are simply overrated for corporate use.

Social media is a buzzworthy item in your marketing arsenal. It’s received a lot of attention because of its newness and its great potential, but too many marketers focus on doing “something” with social media instead of zeroing in on...

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cat: Social Media

5 Easy to Implement SEO Tricks You Might Be Forgetting to Use

From the fingertips of Derek Bryan on 04.28.15

 

If you have an SEO campaign, you’re probably writing onsite articles and posting backlinks on a regular basis, but you might be forgetting these five little SEO tricks.

Search engine optimization (SEO) is still one of the best ways to generate traffic to your site, and with the sheer volume of competition on the web, it’s become an almost essential feature in any marketing strategy. By now, you...

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cat: SEO