Learn, always.

Improving Ethos: Quick Fixes to Build Your Authority

From the fingertips of Derek Bryan on 01.20.15


Even without investing in a full brand rhetoric strategy, you can apply these quick fixes to build your Ethos as a business.

Your brand rhetoric is responsible for forming people’s opinions and perceptions of your business, both directly and indirectly. Your Ethos as a brand is often the first and most important facet of rhetoric that people pick up on—it’s responsible for conveying your authority, respectability,...

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cat: Brand Rhetoric

How to Master the SEO Hierarchy

From the fingertips of Derek Bryan on 01.13.15


The most important facets of an SEO campaign can be broken down into a pyramid-like hierarchy of significance.

If you’re just starting out in the world of search engine optimization, it might be difficult to determine your top priorities. Most newcomers start out with what they’re most familiar with or most comfortable with—such as a writer starting by writing strong content.

In order to stand out from your competition, you’ll need to develop a brand voice that is both engaging and unique.

While most companies understand the importance of having a fleshed out, consistent brand, many overlook the potential impact of a unique brand voice. Your tone across all written materials, including web and print applications, conveys a subtle and powerful image of your company. With a solid,...

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cat: Brand Rhetoric

The 5 Biggest Brand Rhetoric Mistakes in Content Marketing

From the fingertips of Derek Bryan on 12.23.14


Brand rhetoric can make or break your content marketing strategy, so avoid these five enormous mistakes at all costs.

Content marketing strategies are more popular than ever thanks to an increasing focus on inbound marketing and a high valuation on quality content for SEO purposes. But deciding to follow through with a content marketing strategy and publishing regularly isn’t enough to attract new visitors to your site....

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cat: Brand Rhetoric

Why Brand Consistency Matters

From the fingertips of Derek Bryan on 12.16.14


As a company, your brand encapsulates who you are. People will associate your brand with your abilities and offerings, so a strong brand is necessary for building future success. But one element of strong branding that sometimes gets overlooked is the importance of consistency. Your brand should be consistent across all mediums in every dimension, including specific colors, specific language, and perfect adherence to logo use. These are the top reasons...

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cat: Branding

Sympathetic Rhetoric: Bonding with Your Audience

From the fingertips of Derek Bryan on 12.09.14


Finding a way to bond with your audience can be challenging, but once you find a solid path, you’ll be able to win over new audiences and help old customers feel more connected to you. Using the techniques of Pathos, you’ll be able to connect more strongly with your customers and build better business relationships.

Relate on a Human Level

This doesn’t mean you should pretend to relate....

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cat: Brand Rhetoric

4 Principles of Solid UI Design

From the fingertips of Derek Bryan on 12.02.14


To create the most successful and enjoyable application, you’ll have to follow these four solid principles of UI design.

The quality of your design can make or break the impact of an application, whether it’s a simple website or a complicated mobile app. No matter how useful your service is or how easy it is to use, your users are going to be distraught and confused if...

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cat: Graphic Design

SEO Spending: You and Your Competitors

From the fingertips of Derek Bryan on 11.25.14


Search Engine Optimization (SEO) is an unfamiliar and confusing world for many, but the principles behind a successful SEO campaign are relatively easy to grasp. The idea is to outrank your competitors by positioning yourself higher than them in various user searches on Google and other search engines.

Search for something you think your customers would search for. I almost guarantee that you are not currently ranking in the top position....

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cat: SEO

Five Ways to Promote Your Business

From the fingertips of Jose Vasquez on 11.25.14

When it comes to marketing your company, you might assume that you lack the capital necessary to create a truly effective marketing campaign. Fortunately, while sufficient funding certainly helps, there are many ways to promote your business, even on a shoe-string budget: essentially, you have to figure out how to market a company and then use the resources available to you, as well as...

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cat: Marketing