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Marketing news, trends and insights straight out of Cleveland, Ohio.

Why Content Marketing Isn’t Going Anywhere

Why Content Marketing Isn’t Going Anywhere

Some experts have suggested that content marketing is a fad that’s on it’s way... read more

5 Easy Tweaks to Try If You Aren’t Getting Conversions

5 Easy Tweaks to Try If You Aren’t Getting Conversions

Try these tweaks to improve the conversion rate of your website. Conversions are what... read more

5 Popular Social Media Marketing Approaches That Fail

5 Popular Social Media Marketing Approaches That Fail

Social media marketing is popular, but a number of flawed approaches prevent most practitioners... read more

How to Budget Your SEO Time and Money

How to Budget Your SEO Time and Money

SEO represents a large world of different strategies and angles, so it’s hard to... read more

7 Savvy Tricks to Make Your Headlines Stand Out

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

How to Write Great Content for a Boring Industry

How to Write Great Content for a Boring Industry

  Writing engaging, fun content for some industries is naturally more fun than others,... read more

Why Content Marketing Is the Best Investment You Can Make for Your Brand

Why Content Marketing Is the Best Investment You Can Make for Your Brand

There are several marketing strategies you can go with, but content marketing is by... read more

5 Ways Content Marketing Fuels Your Other Marketing Strategies

5 Ways Content Marketing Fuels Your Other Marketing Strategies

  Content marketing is sometimes seen as an independent strategy, but it’s actually an... read more

The 5 Biggest Mistakes Companies Make in Content Marketing

The 5 Biggest Mistakes Companies Make in Content Marketing

Content marketing is a valuable strategy, but too many companies make simple mistakes. In... read more

The Two Major Components of Search Rank

The Two Major Components of Search Rank

Before you engage in an SEO campaign, you need to know these two major... read more