Marketing news, trends and insights straight out of Cleveland, Ohio.

The 5 Biggest Misconceptions About SEO

SEO has been around for years, but still carries many misconceptions. If you want... read more

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What Makes a Site Optimized for Mobile?

You know your site should be mobile optimized, but how can you tell it... read more

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5 Easy Tweaks to Try If You Aren’t Getting Conversions

Try these tweaks to improve the conversion rate of your website. Conversions are what... read more

5 Popular Social Media Marketing Approaches That Fail

Social media marketing is popular, but a number of flawed approaches prevent most practitioners... read more

5 Ways to Make Any Piece of Content Better

No matter what you’re writing, these strategies can make your content better. Whether you’re... read more

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

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The 5 Advantages of Using a Personal Brand to Complement a Corporate Brand

Personal brands offer many unique advantages that corporate brands simply can’t match. If you’re... read more

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Are Social Media Marketing Management Platforms Worth the Cost?

Social media marketing platforms are popular, but are they really worth the extra expense?... read more

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The 8-Step Plan to Start a Content Marketing Strategy

Here’s everything you need to know to start content marketing. You’ve heard about content... read more

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The 5 Biggest Mistakes Companies Make in Content Marketing

Content marketing is a valuable strategy, but too many companies make simple mistakes. In... read more