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Marketing news, trends and insights straight out of Cleveland, Ohio.

Do You Need a Video Marketing Strategy?

Do You Need a Video Marketing Strategy?

Video marketing is popular, but is it really necessary? Video marketing has become ridiculously... read more

What’s the Best Way to Handle Marketing: In-House, Agency, or Freelancers?

There are several possible approaches to handle your marketing strategy, but which one is... read more

Why Does Email Marketing Have Such a High ROI?

Email marketing is a high-ROI marketing strategy, but why is that the case? Email... read more

Why It Feels Like You Aren’t Making Any SEO Progress

Why does it seem like your SEO strategy isn’t working? After a few weeks... read more

search engine optimization - SEO

5 Signs You’re Keyword Stuffing in SEO

Avoid keyword stuffing at all costs. In search engine optimization (SEO), targeting the right... read more

Are Backlinks Really Necessary for SEO?

Do you really need to build backlinks to optimize your website? If you’re interested... read more

Modern Website Building Concept Photo. Working Web Programmer. Website HTML Code on a Display.

The 7 Factors Affecting Your Web Development Timeline

These are the factors that determine how long it takes to develop a website.... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

Why Aren’t You Getting More Conversions? 5 Possible Reasons

If you aren’t getting conversions, it could be due to one of these reasons.... read more

Is Content Enough to Improve Your Search Rankings?

Content marketing is good for SEO, but is it really enough? If you want... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

The 5 Most Common Mistakes in Calculating Marketing ROI

Don’t make these critical mistakes when estimating your ROI in marketing. Your marketing ROI... read more