Interactive Marketing Agency Gets Smartphone Savvy

Interactive Marketing Agencies understand how the use of smartphones is changing marketing. Gone are the days of “You’ve Got Mail” because e-mails are always accessible on your phone. The smartphone allows people to not only keep up with work e-mails but to also engage more on Facebook and Twitter. Studies show that smartphone users check their e-mail and Facebook at double the frequency of non-smartphone users. An interactive marketing agency can make sure people’s greasy fingers are sliding all over their touch screen for you.

An Interactive Marketing Agency can tap into the smartphone users through a few key markets:

SOCIAL NETWORKING: While social networking may not result in lead generation, it does help companies get to know their audience on a different, more personal level. Whether on the bus or in a board room, your social media message can reach someone at anytime.

E-MAIL AND MOBILE: An interactive marketing agency can help your company craft individual messages that will cause consumers to click your link instead of switching back to their game of Angry Birds. The result is not only immediate but also a cost-effective way to use personalization in marketing.

CROSS PROMOTIONAL: Having a really awesome MySpace profile would be helpful – if it were still 2006. An interactive marketing agency can help you craft a full comprehensive strategy to make sure people know how to find you across the channels including the ones people are currently using the most. You can use e-mail newsletters to link to video tutorials on YouTube or to develop blog content based on popular Facebook threads.

With smartphones, you not only reach across marketing platforms, but you also gain instantaneous interaction.