Search Engine Optimization: How to Use Google to Get Noticed

If getting ahead in the business world is all about connections, you’ve got to find a way to connect with clients in more ways that just giving out nifty key chains at trade shows. While people’s engagement with media is constantly evolving as the industry and its technologies change, the press is still one way to reach clients through a trusted voice. Search engine optimization in online press releases can help put your work, notable clients and expertise on their radar and make you front page news (well at least temporary homepage status).

To begin, you need to figure out what keywords would lead a journalist to you through search engine optimization. If you’re known for networking, try add a location tag as well as a niche category such as “Cleveland environmental networking.” Don’t try to get overly complicated either; how many people are going to search for “Cleveland rain-forest enthusiasts start networking group to meet like-minded individuals.”  The key to search engine optimization keywords is to be both general and specific.

A good way to figure out what keywords might be handy for search engine is to not only consult the SEO-driven content of your competitors but to also consult the articles penned by journalists who might be likely to feature you.

Here are a few search engine optimization best practices:

• A keyword should range from one to three words

• Include the keyword in the title since this carries the most weight in the article

• Keywords should be under 1,000 characters

• Be searchable but not obvious

• The first 25 words are the most important

• Include links so once you are found through search engine optimization, your reader can make direct contact