Building Social Loyalty in Social Media
Marketing yourself can be tough, especially when you’re trying to reach a wide audience and secure new sales. But by utilizing your social media platforms the right way, you can increase your customer’s social loyalty. This will have two effects: first, the customers that become loyal to your brand will inevitably choose you over your competitors, and second, they’re more likely to recommend you to their social circle. So how do you go about winning this loyalty?
Get Stuck in People’s Heads
It’s much simpler in theory than in practice, but in order to gain someone’s brand loyalty, you’ll have to stick in their minds. Studies show that when faced with a decision, consumers go through a number of “narrowing down” processes—so by staying in the front of someone’s mind, you’ll stay in the top of their list of choices. Make small, regular updates, and reach out whenever possible to stay relevant.
Keep your Branding Consistent
Brand consistency is vitally important in securing customer loyalty. By keeping your image and presence familiar and recognizable, you’re far more likely to cultivate feelings of allegiance and comfort in your customer base. Make sure your customers know what they can expect from your business, and make sure you show off what makes you unique among your competition.
Be Something Worth Talking About
Along those same lines, nobody is going to talk about you unless you’re worth talking about. If you don’t stand out, you don’t stand a chance of winning anyone’s social loyalty, or spreading your presence on a large scale. Consider a creative campaign that highlights what people like about you and what makes you unique. Be funny, be catchy, and above all be different, and you’re sure to be a topic of conversation.
Growing your customer base and securing the business of your current prospects is one of the greatest benefits of having a successfully social media marketing strategy. For more detailed ideas and a closer look at your specific goals, feel free to contact us to see how we can help!