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Marketing news, trends and insights straight out of Cleveland, Ohio.

The 7 Qualities of Content That Converts

The 7 Qualities of Content That Converts

Does your content feature all seven of these important conversion qualities? One of the... read more

10 Types of Content That Will Accelerate Your Marketing Campaign

10 Types of Content That Will Accelerate Your Marketing Campaign

These 10 types of content are perfect for any content marketing campaign. By now,... read more

Why Content Marketing Isn’t Going Anywhere

Why Content Marketing Isn’t Going Anywhere

Some experts have suggested that content marketing is a fad that’s on it’s way... read more

7 Savvy Tricks to Make Your Headlines Stand Out

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

How to Write Great Content for a Boring Industry

How to Write Great Content for a Boring Industry

  Writing engaging, fun content for some industries is naturally more fun than others,... read more

Why Content Marketing Is the Best Investment You Can Make for Your Brand

Why Content Marketing Is the Best Investment You Can Make for Your Brand

There are several marketing strategies you can go with, but content marketing is by... read more

The 5 Biggest Mistakes Companies Make in Content Marketing

The 5 Biggest Mistakes Companies Make in Content Marketing

Content marketing is a valuable strategy, but too many companies make simple mistakes. In... read more

6 Quick Ways to Fix Your Content Marketing Strategy

6 Quick Ways to Fix Your Content Marketing Strategy

If you’re having trouble getting momentum with your content marketing strategy, try implementing one... read more

The 3 Brand Rhetoric Tactics You Need to be Using

The 3 Brand Rhetoric Tactics You Need to be Using

  Brand rhetoric is the vehicle that will improve the voice of your brand... read more

Combining Brand Rhetoric with SEO: Balancing Your Content

Combining Brand Rhetoric with SEO: Balancing Your Content

  SEO is a major staple of any modern digital marketing strategy, but if... read more