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Marketing news, trends and insights straight out of Cleveland, Ohio.

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How Much Should a Content Marketing Campaign Cost?

You’ve heard content marketing is inexpensive, but how inexpensive is it? If you’ve heard... read more

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5 Signs Your Content Marketing Campaign Is Obsolete

Has your content marketing strategy kept up with the times? Content marketing isn’t exactly... read more

5 Ways to Make Any Piece of Content Better

No matter what you’re writing, these strategies can make your content better. Whether you’re... read more

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

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The 8-Step Plan to Start a Content Marketing Strategy

Here’s everything you need to know to start content marketing. You’ve heard about content... read more

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The 5 Biggest Mistakes Companies Make in Content Marketing

Content marketing is a valuable strategy, but too many companies make simple mistakes. In... read more

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7 Ways to Make Your Content More Readable

Readable content will reduce your bounce rates and improve conversions. Your content might be... read more

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The 7 Qualities of Content That Converts

Does your content feature all seven of these important conversion qualities? One of the... read more

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10 Types of Content That Will Accelerate Your Marketing Campaign

These 10 types of content are perfect for any content marketing campaign. By now,... read more

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Why Content Marketing Isn’t Going Anywhere

Some experts have suggested that content marketing is a fad that’s on it’s way... read more