Marketing news, trends and insights straight out of Cleveland, Ohio.

5 Ways to Make Any Piece of Content Better

No matter what you’re writing, these strategies can make your content better. Whether you’re... read more

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

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The 8-Step Plan to Start a Content Marketing Strategy

Here’s everything you need to know to start content marketing. You’ve heard about content... read more

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The 5 Biggest Mistakes Companies Make in Content Marketing

Content marketing is a valuable strategy, but too many companies make simple mistakes. In... read more

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7 Ways to Make Your Content More Readable

Readable content will reduce your bounce rates and improve conversions. Your content might be... read more

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The 7 Qualities of Content That Converts

Does your content feature all seven of these important conversion qualities? One of the... read more

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10 Types of Content That Will Accelerate Your Marketing Campaign

These 10 types of content are perfect for any content marketing campaign. By now,... read more

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Why Content Marketing Isn’t Going Anywhere

Some experts have suggested that content marketing is a fad that’s on it’s way... read more

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How to Write Great Content for a Boring Industry

  Writing engaging, fun content for some industries is naturally more fun than others,... read more

Why Content Marketing Is the Best Investment You Can Make for Your Brand

There are several marketing strategies you can go with, but content marketing is by... read more