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Marketing news, trends and insights straight out of Cleveland, Ohio.

6 Quick Ways to Fix Your Content Marketing Strategy

6 Quick Ways to Fix Your Content Marketing Strategy

If you’re having trouble getting momentum with your content marketing strategy, try implementing one... read more

Businesswoman Looking up at Camera and Standing Outdoors Surrounded by a Large Group of Business People

The 3 Brand Rhetoric Tactics You Need to be Using

  Brand rhetoric is the vehicle that will improve the voice of your brand... read more

search engine optimization - SEO

Combining Brand Rhetoric with SEO: Balancing Your Content

  SEO is a major staple of any modern digital marketing strategy, but if... read more

3 Pillars of Rhetoric in the Social Media Marketing World

  Leveraging the three main pillars of rhetoric will allow you to take more... read more

Search

Prize Content: 10 Tricks to Catch Attention

  One of the biggest challenges to writing great content is capturing interest—and these... read more

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7 Words to Banish from Your Content Marketing Strategy

  Having a content marketing strategy puts you ahead of everyone who doesn’t have... read more

Looking Out

How Brand Rhetoric Can Get You Leads

  Brand rhetoric is a theory that focuses on crafting a unique brand voice,... read more

Improving Ethos: Quick Fixes to Build Your Authority

  Even without investing in a full brand rhetoric strategy, you can apply these... read more

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The 5 Biggest Brand Rhetoric Mistakes in Content Marketing

  Brand rhetoric can make or break your content marketing strategy, so avoid these... read more

Sympathetic Rhetoric: Bonding with Your Audience

  Finding a way to bond with your audience can be challenging, but once... read more