Marketing news, trends and insights straight out of Cleveland, Ohio.

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Formality and Informality: Brand Rhetoric Shapes Your Tone

  In the world of brand rhetoric, your voice counts for everything. Without a... read more


Comment Rhetoric: The Art of Response

  The art of response is a delicate one. Many companies spend an abundance... read more

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Exercises to Target Your Audience Effectively

  Brand rhetoric is increasing in importance. There is no shortage of marketing messages,... read more

Speak Like a Human to Reach a Human

  Your content strategy is likely focused on broad topics or generalized goals, such... read more

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Top Qualities of Content that Works

  Creating content that serves its purpose—whether that purpose is converting visitors or simply... read more

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6 Decisions You Need to Make for Your Brand Voice

  It takes time to perfect your brand’s voice, but when it’s finished, you’ll... read more

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4 Tricks to Keep Your Brand Voice Consistent

  Brand voice is an often neglected element of marketing, but these four tricks... read more

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10 Questions to Ask Yourself When Building a Brand Voice

  Fleshing out a unique and effective brand voice is no easy feat, but... read more

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Keys to Compelling New Leads Through Language

  Craft a compelling message for your incoming digital marketing leads in order to... read more

8 Ways an Agency can Improve Your Content Marketing Strategy

  It’s possible to run a standard content marketing strategy on your own, but... read more