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Marketing news, trends and insights straight out of Cleveland, Ohio.

Brand Rhetoric Case Study Bing

While Googleis the near-unanimous go-to for web searches, Bing has proven itself as a... read more

6 Ways to Make Your Content Marketing Strategy More Interesting

  Content marketing is a landmark new strategy that can improve your brand reputation... read more

Brand Rhetoric Case Study Budweiser

  Budweiser is one of the most familiar beer brands in the world, in... read more

Brand Rhetoric Case Study: Ford

  Ford Motor Company, frequently referred to simply as “Ford,” is easily one of... read more

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10 Corporate Buzzwords You Should Never Use Again

If you do any work in an office, odds are you’ve heard and used... read more

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Brand Rhetoric Case Study: Reese’s

Most of you are very familiar with the peanut butter and chocolate discs synonymous... read more

5 Quick Ways to Improve Your Brand Rhetoric

  Using brand rhetoric to improve your marketing voice is always a solid tactic;... read more

Brand Rhetoric Case Study: Taco Bell

  Taco Bell is one of the largest and most recognized fast food chains... read more

Cutting to the Core: Keeping Your Content Concise

  Keeping your content concise is one of the best ways to ensure quality,... read more

Brand Rhetoric Case Study: Wells Fargo

  Wells Fargo is one of the largest banking and financial services companies in... read more