Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

Using Logic with Style: Keep Logos from Falling Flat

  Of the three major components of brand rhetoric, Logos is the trickiest to... read more

Brand Rhetoric Case Study: Walmart

  Walmart stores are everywhere, and while the company faces bouts of criticism for... read more

Brand Rhetoric Case Study: State Farm

State Farm is an insurance and financial services provider with a group of subsidiaries... read more

Brand Rhetoric Case Study: Target

  Target has been a retail staple since its founding in 1902, eventually taking... read more

Mediums and Messages

  Writing great content means paying close attention to your rhetoric, and making adjustments... read more

Brand Rhetoric Case Study: Monster Energy

  Launched in 2002, Monster Energy quickly grew to become one of the best-selling... read more

Brand Rhetoric Case Study: The Home Depot

The Home Depot is a chain of retail supercenters focused on home improvement, construction,... read more

Crazy is the New Extreme: How Word Trends Change

  The latest trendy word in the food industry is “crazy.” True, “crazy” products... read more

Brand Rhetoric Case Study: Netflix

Netflix is the leader in on-demand video, offering DVD-by-mail and Internet streaming services that... read more

Brand Ethos: Why History Matters

In brand rhetoric, Ethos is essentially the authoritative appeal of your messages. In balance... read more