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Marketing news, trends and insights straight out of Cleveland, Ohio.

Brand Rhetoric Case Study: American Express

American Express Company, often abbreviated as AmEx, is a financial company known for its... read more

Ethos: Is Subtlety the Best Strategy?

Ethos is one of the three primary elements of brand rhetoric, and without it... read more

Brand Rhetoric Case Study: Apple

Apple is one of the biggest and most respected companies on the... read more

Content Marketing and Brand Rhetoric

We’ve introduced you to the concept of Brand Rhetoric, which essentially means using the... read more

Honing Your Brand Language: How Content Marketing Can Shape Your Voice

So you’ve already put effort into building your brand… maybe you’ve developed a logo... read more