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Marketing news, trends and insights straight out of Cleveland, Ohio.

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The 5 Signs Your Branding Needs an Update

Your branding may be overdue for an update, but how can you tell? No... read more

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Why Ethics Should Be a Bigger Part of Your Branding

Customers are making more ethical purchasing decisions, so it’s time to adapt. Today’s customers... read more

4 Powerful Tools for Building a Personal Brand

If you want a more powerful personal brand, make sure you use these tools.... read more

The First 5 Things You Need to Build a Personal Brand

Before you build a personal brand, you’ll need these five important digital assets in... read more

Girl in white and gray bubbles.

How to Attract Brand Evangelists (and Why You Should)

Brand evangelists have the power to revitalize interest in your brand. If your business... read more

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The 5 Things You Need to Secure Brand Loyalty

Brand loyalty is still possible, if you can achieve these five things. Brand loyalty... read more

How to Tell If Your Brand Needs an Overhaul

At some point, your brand may need massive rework to fit with the modern... read more

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The 5 Tests Your Brand Needs to Pass to Be Successful

If your brand can’t pass these tests, you might consider a redesign. Your brand... read more

3 Feelings Your Brand Must Give Your Audience

Give your audience these three feelings, and they won’t be able to resist you.... read more

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Why Brand Consistency Matters

  As a company, your brand encapsulates who you are. People will associate your... read more