Cleveland Marketing Tips: Upgrade your Tradeshow Branding

Use Cleveland marketing at a tradeshow for the best results. Indentify what makes a brand unique and use the display to highlight it. Also, use the top of an exhibit to display your company’s key take-away message and the bottom to show the value of working with you. A creative display will keep them engaged and hopefully turn them from tradeshow attendees to clients.

After perusing rows and rows of tables, stand-up signs and brochures, everything at a Cleveland marketing tradeshow can start to look the same. Short of pumping in the smell of cinnamon rolls into your booth, you may be stuck on how to use Cleveland marketing to distinguish yourself at tradeshows. Here are a few tips to make your brand shine without relying on the wafting scent of baked goods.

• Brand First: An engaging exhibit may make people stop, but it won’t guarantee their business. A good Cleveland marketing strategy is to identify what makes your business stand out from the competition and use your exhibit to highlight that. If you consider your customer service to be your brand’s key to success, think of a creative way to convey that to a passersby.

• Sensory Messaging: Beginning from 15 feet away, you have the shot to appeal to a tradeshow participant. From the 15 foot mark, people are likely to focus in on the top of your display. Use this area to drive home your Cleveland marketing message.

• Hands On: Once attendees arrive at your booth, make sure to give them something to look at – think dioramas, displays, demos or even large graphics and not information copied from a Cleveland marketing brochure. Much like your 8th grade social studies power points, people are much more likely to remember something if it isn’t directly repeated from a handout.

• Seal the Deal: The point of the tradeshow hustle is to bring in new business so don’t waste the opportunity. Use the bottom of your display to drive home your company’s values. This is where the attendees’ eyes will land after you’ve engaged them with the goods. Most importantly, use Cleveland marketing to identify your audience. Sure, a flashy booth equipped with live penguins would be cool, but if it would seem completely out of place at a podiatry tradeshow then come up with a back-up plan.