Direct Mail List: Drive Cross Media Marketing Efforts

Lists. In high school you wanted to be on them, but now it seems being on lists just leads to unwanted mail in your mailbox. The process of being the recipient of a direct mail list seems so impersonal, but it doesn’t have to be. The best way to receive a response from a direct mail list is to mix both traditional print marketing with online methods. A personalized direct mail piece can lead to an instant online response.

Here are a few ways to be direct with your mail:

Give ‘em something to talk about: You don’t want your direct mail piece blending in with the cable bill and the Papa John’s coupons. Make sure you make it clear that you are reaching out to them for a reason – whether it’s a free trial or a discounted seminar, direct mail list recipients should know what’s in it for them.

It’s not URL, it’s me: Since this direct mail list will result in physical paper marketing pieces, the URL will have to be typed from print into the browser rather than a click-able e-mail link. Keep this in mind when selecting a URL. You can’t go wrong with short, sweet and easy to type.

Finding the pURL: A pURL (personalized URL) not only makes the direct mail list recipient feel special, but it also makes the URL easy for them to remember. This shows them they are just a number on your direct mail list. You can also track the response with the use of a pURL.

Get Personal: Include personalization on the online landing page. This way the direct mail list recipient feels the call of action is directed and the deadlines are firm. Taking the time to change the “YOU should call us now” to “Hey Sean, we can’t wait to work with you” makes you sound far less cheesy and a lot more approachable.