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How to Master the SEO Hierarchy


The most important facets of an SEO campaign can be broken down into a pyramid-like hierarchy of significance.

If you’re just starting out in the world of search engine optimization, it might be difficult to determine your top priorities. Most newcomers start out with what they’re most familiar with or most comfortable with—such as a writer starting by writing strong content.


There’s nothing inherently wrong with this style approach, as long as you eventually flesh out your campaign to include a more diverse range of actions. But how can you tell what the most important items are, and how you should divide your time?

At Quez Media, we’ve organized the major tenets of any successful SEO campaign into a simple-to-understand hierarchy. Take a look at the breakdown below, organized from most important to least important:

·         Raw Content. The fundamental base for all SEO campaigns is content. Lots of it. Pour as much effort as you can into building and publishing high quality, original content that is accessible to your users. Use both written material and visual material such as infographics and videos.

·         Keyword Optimization. Do competitive research to determine the best keywords to go after in your industry, and spend time optimizing your entire site with those keywords. Pay attention to title tags, meta descriptions, and alt tags.

·         Link Establishment. Build links that point back to your site, featuring some of the keywords you’re trying to optimize for. This is an important element of your campaign, but not as important as onsite content.

·         Social Media Syndication. Finally, social media syndication is not imperative, but is highly valuable for your campaign. It is only useful if you have high quantities of keyword optimized, original content.

Quez Media Marketing is an experienced player in the world of SEO. If you’re interested in a free SEO audit with some suggestions on how you can improve your rankings, contact us!


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