Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

The 5 Most Important High-Level Priorities for Your Marketing Campaign

Figure out these important priorities for your marketing campaign. There are dozens, if not... read more

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What Makes a Headline Effective?

If you want a content marketing strategy that works, you need effective headlines. If... read more

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Why Marketing ROI Is Hard to Calculate (and What You Can Do About It)

Marketing ROI is difficult to calculate, but you can come up with a good... read more

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5 Keys to Get Your Content Accepted by Publishers

Offsite content is important for any SEO strategy, but how do you get your... read more

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Is Guerrilla Marketing as Effective as It Seems?

Guerrilla marketing seems highly effective as a marketing strategy, but is it worth pursuing?... read more

5 Reasons to Work With a Full-Service Marketing Agency

Full-service marketing agencies are your best choice for cost-effectiveness. Like most businesses, you’re going... read more

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5 Tips for Getting Featured as a Guest Author

Guest authorship is a great way to earn links, but getting featured can be... read more

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When Should You Start Marketing a New Business?

Determining when to start marketing a business is one of the first big decisions... read more

How to Use Surprise in Your Content Marketing Campaign

Surprise can be an effective marketing tool if utilized properly. Most successful marketing campaigns... read more

How to Test a New Landing Page (and Why You Should)

Use these methods to make sure your landing page works and gets conversions. Developing... read more