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Marketing news, trends and insights straight out of Cleveland, Ohio.

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5 Tips for Getting Featured as a Guest Author

Guest authorship is a great way to earn links, but getting featured can be... read more

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When Should You Start Marketing a New Business?

Determining when to start marketing a business is one of the first big decisions... read more

How to Use Surprise in Your Content Marketing Campaign

Surprise can be an effective marketing tool if utilized properly. Most successful marketing campaigns... read more

How to Test a New Landing Page (and Why You Should)

Use these methods to make sure your landing page works and gets conversions. Developing... read more

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How to Improve Your Site Speed (and Why You Should)

A faster site can work wonders for your brand. How long does it take... read more

How Long Should Your Onsite Blog Posts Be?

Does the length of a blog post impact its effectiveness? If you’ve been reading... read more

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How to Diagnose a Low Conversion Problem

Diagnosing a low conversion problem is your first step to fixing it. Conversions are... read more

Which Is Better, Referral Traffic or Organic Traffic?

Two types of traffic have the power to dictate your online marketing success, but... read more

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How Important Is Your Bounce Rate?

Your bounce rate plays an important role in the success of your site. Do... read more

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How to Write Your First eBook (and Why You Should)

eBooks can be a valuable addition to your content marketing strategy. Writing an eBook... read more