Marketing news, trends and insights straight out of Cleveland, Ohio.


5 Metrics to Define the Success of Any Piece of Content

These metrics will help you determine whether your content is successful. Content marketing is... read more

How to Write a Pitch for Your First Guest Post

Use these strategies to write a pitch for your first guest post. Guest posts... read more

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Why You Need a Content Audit (and How to Perform One)

A content audit can help you revitalize a struggling campaign. Content marketing is a... read more

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3 Reasons Cutting Your Marketing Budget Will Work Against You

Cutting your marketing budget will ultimately do more harm than good. When company finances... read more

Why Isn’t Your Email Marketing Campaign Working?

Email marketing can be highly effective, but it isn’t a guarantee. They say email... read more

5 Easy Ways to Build Brand Trust With Your Audience

Brand trust is vital if you want to secure more customer loyalty. There are... read more

The 5 Most Common Mistakes in Inbound Marketing

The 5 Most Common Mistakes in Inbound Marketing

Inbound marketing is powerful, but it’s no guarantee of success. Most businesses have at... read more

The 5 Most Important High-Level Priorities for Your Marketing Campaign

Figure out these important priorities for your marketing campaign. There are dozens, if not... read more

Handwriting of Content Marketing word in notebook on the wood table

What Makes a Headline Effective?

If you want a content marketing strategy that works, you need effective headlines. If... read more

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Why Marketing ROI Is Hard to Calculate (and What You Can Do About It)

Marketing ROI is difficult to calculate, but you can come up with a good... read more