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Marketing news, trends and insights straight out of Cleveland, Ohio.

PR Disaster? 10 Do’s and Don’ts to Recover Your Brand Image

Dealing with a PR disaster is easier when you follow these guidelines. A PR... read more

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4 Reasons a High Conversion Rate Isn’t Enough to Secure Profitability

Don’t get caught in the trap of thinking that a conversion rate is enough... read more

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What’s the Best Way to Build Traffic to a Website Fast?

There are many strategies to increase web traffic, but which one is the fastest?... read more

Why Your Online Marketing Campaign Isn’t Working

Sometimes, your marketing campaign will seem to fall flat, but what’s really happening here?... read more

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The 5 Things You Need to Start Building Traffic to Your Site

When you’re ready to start building traffic, you’ll need these five important site features.... read more

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5 Easy Tweaks to Try If You Aren’t Getting Conversions

Try these tweaks to improve the conversion rate of your website. Conversions are what... read more

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

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The One Thing That Can Ruin Any Marketing Campaign (Before It Even Starts)

You may have an amazing marketing campaign planned, but this one error could ruin... read more

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5 Ways Content Marketing Has Changed Since 2011

Content marketing never stays the same for long, and it’s changed drastically since 2011.... read more

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What ROI Can Content Marketing Produce?

ROI is an important marketing metric, but how much ROI can content marketing produce?... read more