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Marketing news, trends and insights straight out of Cleveland, Ohio.

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5 Easy Tweaks to Try If You Aren’t Getting Conversions

Try these tweaks to improve the conversion rate of your website. Conversions are what... read more

7 Savvy Tricks to Make Your Headlines Stand Out

Headlines are the most important part of your article, so use these seven tricks... read more

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The One Thing That Can Ruin Any Marketing Campaign (Before It Even Starts)

You may have an amazing marketing campaign planned, but this one error could ruin... read more

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5 Ways Content Marketing Has Changed Since 2011

Content marketing never stays the same for long, and it’s changed drastically since 2011.... read more

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What ROI Can Content Marketing Produce?

ROI is an important marketing metric, but how much ROI can content marketing produce?... read more

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5 Practical Daily Habits That Can Make You a Better Content Marketer

These daily habits will make you better at coming up with and producing new... read more

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The 3 Conversion Fundamentals Most Marketers Forget

Don’t neglect these three important conversion fundamentals. Conversion optimization is all about getting more... read more

How Marketing Is Becoming More Targeted

Over the past few years, marketing has become more targeted to individual users, and... read more

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The 5 Necessary Ingredients for Any Marketing Campaign

No matter what medium you use, you’ll need five ingredients to make any marketing... read more

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Why Aren’t You Getting Conversions? This Could Be the Answer

Conversions are the final gateway between ordinary traffic and paying customers—so why aren’t you... read more