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Marketing news, trends and insights straight out of Cleveland, Ohio.

5 Ways Content Marketing Has Changed Since 2011

5 Ways Content Marketing Has Changed Since 2011

Content marketing never stays the same for long, and it’s changed drastically since 2011.... read more

What ROI Can Content Marketing Produce?

What ROI Can Content Marketing Produce?

ROI is an important marketing metric, but how much ROI can content marketing produce?... read more

5 Practical Daily Habits That Can Make You a Better Content Marketer

5 Practical Daily Habits That Can Make You a Better Content Marketer

These daily habits will make you better at coming up with and producing new... read more

The 3 Conversion Fundamentals Most Marketers Forget

The 3 Conversion Fundamentals Most Marketers Forget

Don’t neglect these three important conversion fundamentals. Conversion optimization is all about getting more... read more

How Marketing Is Becoming More Targeted

How Marketing Is Becoming More Targeted

Over the past few years, marketing has become more targeted to individual users, and... read more

The 5 Necessary Ingredients for Any Marketing Campaign

The 5 Necessary Ingredients for Any Marketing Campaign

No matter what medium you use, you’ll need five ingredients to make any marketing... read more

Why Aren’t You Getting Conversions? This Could Be the Answer

Why Aren’t You Getting Conversions? This Could Be the Answer

Conversions are the final gateway between ordinary traffic and paying customers—so why aren’t you... read more

How to Write Content That Converts

How to Write Content That Converts

There are certain rules you have to follow if you want your written content... read more

How Successful Marketers Stand Apart

How Successful Marketers Stand Apart

Successful marketers use a different approach that enables them to stand out. Some marketers,... read more

Why Your Online Marketing Campaign Isn’t Working

Why Your Online Marketing Campaign Isn’t Working

Sometimes, your marketing campaign will seem to fall flat, but what’s really happening here?... read more