Does the length of a blog post impact its effectiveness?
If you’ve been reading this blog, or any blog about online marketing, you know how important it is to have high-quality onsite blog posts for your website. They have the power to improve your search engine rankings, improve your brand reputation, and convert your visitors to paying customers all at the same time. But there are several variables that can impact the effectiveness of your blog posts, and all those variables are worth considering.
For example, how long should your blog posts be?
The Impact of Length
There are several factors that the length of your blog post can affect.
For example:
- Indexed content. The longer your content is, the more raw content Google will have to index. Your work may be viewed as more in-depth and authoritative, and will also give you more chances to optimize for the keywords you’re focusing on. However, writing shorter posts allows you to cover more topics, which can allow you to index more pages in total.
- Time to create. It goes without saying that longer blogs posts require more time and effort to create. If you’re trying to save time or money, shorter posts may be a more viable option. But remember, you get what you pay for.
- Time spent on page. Longer blog posts take a longer time to read, which could be a good or bad thing. They won’t appeal to fast-paced readers or short-term visitors, but they do have the power to captivate a more committed audience, and lend themselves to more conversions.
- Content quality. Longer blog posts are only effective if they’re also concise and detailed. Padding an article for the sake of hitting a word count isn’t going to help you in the slightest.
In many cases, longer blog posts are better, but short blog posts can help you cover a wider range of topics and appeal to different readers—while keeping your content more concise. The best content marketing strategies incorporate a mix of both. For more help with your onsite content or your overall online marketing strategy, contact us today!
