Your Contact Us page is one of the most important pages of your site.
If you’re a B2B company, your Contact Us page is going to be the final page your web visitors access before making the decision whether to contact you or not. If you’ve done a successful job of demonstrating your brand values, building trust, and evoking a sense of urgency, your visitor will be highly likely to reach out to you—but there’s still a chance you could lose them.
Fortunately, there are some straightforward tweaks you can make to your Contact Us page, to make sure your best prospects follow through:
- Reduce the fields on your contact form. The more your customers have to fill out, the less likely they’ll be to complete the form. Keep things as high level as possible if you want to maximize conversions.
- Experiment with colors. The bulk of your page should fall in line with the design of the rest of your site, but make sure to experiment with the colors and placement of your call-to-action (CTA). You could boost your conversions by several percentage points.
- Use personal photos. People like to see the faces of other people; it’s a sign of comfort and trust. Make sure to include a few photos of faces somewhere on your contact page, whether it’s a customer or your CEO.
- Build trust with social proof. Show that you’re trustworthy. Include short testimonials or user reviews to prove that you’ve been valuable to other clients in the past. You could also showcase awards you’ve won, or distinctions you’ve earned.
- Explain what happens next. Tell people what they can expect to happen next. For example, will someone follow up with them in 24 hours?
If you’re interested in more tips on how to optimize your website for conversions, make sure you reach out to Quez Media today! We have the marketing and business experts necessary to turn your website into a conversion-generating machine.
