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Marketing news, trends and insights straight out of Cleveland, Ohio.

How to Use Controversy in Content Marketing

Controversy can make your content marketing much more effective. Most content marketers would tell... read more

Why You Shouldn’t Be Afraid of Failure in Marketing

Failure shouldn’t be something that intimidates marketers. Many business owners are afraid to invest... read more

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How to Set Up a Perfect AB Test to Get More Conversions

AB tests can help you get more conversions if you use them correctly. If... read more

How to Make Your Content Marketing More Authentic

Authenticity is becoming more important for modern businesses. For a while, content marketing was... read more

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5 Signs Your Marketing Campaign Isn’t Working

It pays to recognize a failing marketing campaign before it’s too late. In an... read more

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How to Prevent a PR Disaster

Recovering from a PR disaster is dandy, but it’s better to prevent one entirely.... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

Is PPC Advertising Worth the Money?

PPC advertising is a popular strategy, but is it really worth the money? Pay-per-click... read more

How to Find Your Marketing Niche

Choosing a niche is one of the most important decisions you’ll make. Before you... read more

5 Sources of Information to Research Your Target Market

Market research is vital if you want to understand your target market. Your marketing... read more

What Is Shareable Content and Why Should You Care?

Making your content shareable could lead you to far greater content marketing results. Your... read more