Marketing news, trends and insights straight out of Cleveland, Ohio.

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The 5 Most Common Mistakes in Calculating Marketing ROI

Don’t make these critical mistakes when estimating your ROI in marketing. Your marketing ROI... read more

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How to Use Public Speaking to Boost Your Content Marketing Campaign

Public speaking is one of the most effective tools for boosting your content marketing... read more

How Soon Is Too Soon to Start Holiday Marketing?

Is it ever too soon to start marketing for the holidays? We’re currently nearing... read more

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7 Easy Ways to Squeeze More Value From a Single Blog Post

Use these strategies to get more out of every one of your blog posts.... read more


7 Ways to Stretch a $1,000 Marketing Budget

You can make an impact even with a small marketing budget. Having a big... read more

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5 Rules for More Effective AB Testing

AB testing is an effective way to test your marketing effectiveness, but it can... read more

How to Use Controversy in Content Marketing

Controversy can make your content marketing much more effective. Most content marketers would tell... read more

Why You Shouldn’t Be Afraid of Failure in Marketing

Failure shouldn’t be something that intimidates marketers. Many business owners are afraid to invest... read more

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How to Set Up a Perfect AB Test to Get More Conversions

AB tests can help you get more conversions if you use them correctly. If... read more

How to Make Your Content Marketing More Authentic

Authenticity is becoming more important for modern businesses. For a while, content marketing was... read more