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Why Does Email Marketing Have Such a High ROI?

Email marketing is a high-ROI marketing strategy, but why is that the case?

Email marketing is one of the highest-ROI marketing strategies out there, sporting a return of up to 400 percent for some businesses. But why is this the case? Compared to other digital marketing strategies, email seems almost antiquated—and we’ve all had the experience of clearing our inbox of the annoying email lists we’ve subscribed to in the past.

So let’s take a look at some of the reasons why email marketing is still a top strategy in terms of ROI.

Low Costs

First, email marketing is incredibly cheap to execute. If you can generate a sufficient email list, it takes mere minutes to put together your first campaign. You can use the same templates over and over, and since many steps of the process can be automated, it won’t cost much in terms of labor. You also don’t have to pay for visibility, like you do with traditional advertising.

Segmented Lists

Email marketing is also valuable because you can segment your lists. By breaking your email subscribers down into different segments, you can improve your relevance, and target various demographic segments. That higher relevance leads to better results.

A Multifaceted Approach

Email marketing can be used for a number of different purposes, including reaching people you’ve never contacted before, reminding people about orders they’ve placed in the past, recovering an abandoned shopping cart or conversion, or reconnecting with a previous customer. It’s quite versatile.

Repetition

Finally, you can send multiple emails to the same customers, increasing your likelihood of eventually securing a conversion. Even if you fail, you’ll get valuable data you can use to make your campaigns better in the future.

Are you interested in starting an email marketing strategy of your own, or improving one of your existing digital marketing strategies? Contact us at Quez Media today!

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