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Marketing news, trends and insights straight out of Cleveland, Ohio.

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How to Write Your First eBook (and Why You Should)

eBooks can be a valuable addition to your content marketing strategy. Writing an eBook... read more

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What ROI Should You Expect From a Marketing Campaign?

ROI is an important marketing topic, but what should you reasonably expect? Your return... read more

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7 Tips for More Persuasive Calls to Action (CTAs)

Use these strategies to make your CTAs much more persuasive. Your website’s calls to... read more

Which Is More Important for SEO: Offsite Content or Onsite Content?

Both onsite and offsite content are important for SEO, but is one better than... read more

Are There Any Downsides to Link Building?

Link building is a valuable strategy for SEO, but are there any downsides to... read more

5 Best Practices for Effective Keyword Research in SEO

Use these strategies to improve your keyword research effectiveness. Keyword research is one of... read more

Why Your Email Marketing Campaign Isn’t Getting Enough Traction

Email marketing has a high ROI overall, but that isn’t a guarantee of success.... read more

Why Marketing Agencies Get Better Results Than In-House Teams

Marketing agencies tend to outperform in-house teams, but why? Large businesses tend to rely... read more

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Why Ad Campaigns Lose Money (and How to Be More Efficient)

Too often, the money you spend on advertising campaigns is wasted, but why is... read more

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How to Pick a Target Demographic for Your Business

Choosing the right target demographic can be a challenging decision, but it’s an important... read more