Marketing news, trends and insights straight out of Cleveland, Ohio.

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How to Prevent a PR Disaster

Recovering from a PR disaster is dandy, but it’s better to prevent one entirely.... read more

Businessman analyzing financial data on computer screen

6 Ways to Engage With a Social Media Audience

Engagement is the best way to build a following, but what does it really... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

Is PPC Advertising Worth the Money?

PPC advertising is a popular strategy, but is it really worth the money? Pay-per-click... read more

The First 5 Things You Need to Build a Personal Brand

Before you build a personal brand, you’ll need these five important digital assets in... read more

How to Find Your Marketing Niche

Choosing a niche is one of the most important decisions you’ll make. Before you... read more

Is There Such a Thing as Too Much Content?

More content is usually better, but can you have too much content for your... read more

5 Sources of Information to Research Your Target Market

Market research is vital if you want to understand your target market. Your marketing... read more

What Is Shareable Content and Why Should You Care?

Making your content shareable could lead you to far greater content marketing results. Your... read more

How to Avoid Your Industry’s Echo Chamber

Echo chambers can be dangerous for your business and your readers. If you’re using... read more

Which Companies Need SEO the Most?

What types of companies can get the most use out of SEO? Search engine... read more