Marketing news, trends and insights straight out of Cleveland, Ohio.

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Why Ad Campaigns Lose Money (and How to Be More Efficient)

Too often, the money you spend on advertising campaigns is wasted, but why is... read more

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How to Pick a Target Demographic for Your Business

Choosing the right target demographic can be a challenging decision, but it’s an important... read more

Why Every Page of Your Site Needs 300 Words of Content (or More)

Every page of your website should have 300 words of content or more. The... read more

Do You Need a Video Marketing Strategy?

Do You Need a Video Marketing Strategy?

Video marketing is popular, but is it really necessary? Video marketing has become ridiculously... read more

What’s the Best Way to Handle Marketing: In-House, Agency, or Freelancers?

There are several possible approaches to handle your marketing strategy, but which one is... read more

Why Does Email Marketing Have Such a High ROI?

Email marketing is a high-ROI marketing strategy, but why is that the case? Email... read more

Why It Feels Like You Aren’t Making Any SEO Progress

Why does it seem like your SEO strategy isn’t working? After a few weeks... read more

search engine optimization - SEO

5 Signs You’re Keyword Stuffing in SEO

Avoid keyword stuffing at all costs. In search engine optimization (SEO), targeting the right... read more

Are Backlinks Really Necessary for SEO?

Do you really need to build backlinks to optimize your website? If you’re interested... read more

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The 7 Factors Affecting Your Web Development Timeline

These are the factors that determine how long it takes to develop a website.... read more