Marketing news, trends and insights straight out of Cleveland, Ohio.

How to Test a New Landing Page (and Why You Should)

Use these methods to make sure your landing page works and gets conversions. Developing... read more

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How to Improve Your Site Speed (and Why You Should)

A faster site can work wonders for your brand. How long does it take... read more

3 Steps to Update Your Brand Without Sacrificing Your Core Identity

What should you do if your brand starts to become obsolete? After several years,... read more

How Long Should Your Onsite Blog Posts Be?

Does the length of a blog post impact its effectiveness? If you’ve been reading... read more


How to Diagnose a Low Conversion Problem

Diagnosing a low conversion problem is your first step to fixing it. Conversions are... read more

Which Is Better, Referral Traffic or Organic Traffic?

Two types of traffic have the power to dictate your online marketing success, but... read more

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How Important Is Your Bounce Rate?

Your bounce rate plays an important role in the success of your site. Do... read more


How to Write Your First eBook (and Why You Should)

eBooks can be a valuable addition to your content marketing strategy. Writing an eBook... read more

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What ROI Should You Expect From a Marketing Campaign?

ROI is an important marketing topic, but what should you reasonably expect? Your return... read more

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7 Tips for More Persuasive Calls to Action (CTAs)

Use these strategies to make your CTAs much more persuasive. Your website’s calls to... read more