Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

Green Beer and How Colors Change Everything

It’s St. Patrick’s Day again, and that means McDonald’s will be offering Shamrock shakes,... read more

Brand Rhetoric Case Study: Amazon

Since 1994, Amazon.com has slowly grown from a simple online book reseller to a... read more

Open book

The Power of Paper Reading

As a consumer, you’ve already read millions of words on digital screens instead of... read more

Brand Rhetoric Case Study: Google

Dating back to 1998, Google has quickly become one of the most recognizable and... read more

Waterfall vs. Agile: The Development Debate

Web development is always changing, but two primary modes of construction are still being... read more

Brand Rhetoric: Harnessing Punctuation

It’s a rhetorical element a lot of people take for granted, or simply don’t... read more

Why Marketers Love Valentine’s Day

Valentine’s Day is here, and if you’re reading this now, you still have a... read more

Brand Rhetoric Case Study: Nike

Named after the goddess of victory, Nike, Inc. has spent the better part of... read more

Automation and DIY Sites: Why Low Price Means Low Quality

Vistaprint.com and an ever-evolving host of exclusively online printers are becoming more popular with... read more

Rhetoric Logos: Cut the Sales Talk

In Rhetoric, Logosis essentially the rational or logical appeal of your language. Complementing the... read more