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Marketing news, trends and insights straight out of Cleveland, Ohio.

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5 Marketing Tips to Learn from Pokemon

  Pokemon has evolved through six generations, appealing to kids everywhere, but behind the... read more

What Investors Look For in Business Plans of Startup Tech Companies

  Writing a business plan is difficult enough without worrying about what investors will... read more

5 Marketing Tips to Learn from Rocky Balboa

  Rocky Balboa, the fictitious Italian Stallion, ruled the boxing ring in six movies,... read more

Brand Rhetoric Case Study BP

  From its origins as British Petroleum, BP has been a mainstay source of... read more

5 Marketing Tips to Learn from Dirty Harry

  “Dirty Harry” Callahan is well known as an iconic police antihero, but today... read more

5 Steps to Build Buzz for Announcements in Startup Tech Companies

  At one point or another as a startup tech company, you’ll have an... read more

5 Marketing Tips to Learn from James Bond

  James Bond has starred in countless novels and films, but his personality and... read more

Brand Rhetoric Case Study: Toyota

Toyota’s brand rhetoric strategy is a staple element of its marketing and advertising campaign,... read more

Why the App Won the Tech War

  Over the years, the evolution of technology has favored the development of the... read more

5 Marketing Tips to Learn from Super Mario

  Super Mario, plumber and video game hero, is a shining example of some... read more