Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

B2C Strategies for B2B Marketing

B2B and B2C businesses may seem like they operate in two different worlds, with... read more

Honing Your Brand Language: How Content Marketing Can Shape Your Voice

So you’ve already put effort into building your brand… maybe you’ve developed a logo... read more

SEO to Capture, Content to Keep

Marketing, in its most basic form, is getting someone’s attention. But if that attention... read more

Content Marketing Relevance: Timing and Cycling

SEO marketing strategies are here to stay, but the old forms of keyword optimizing... read more

Long Tail Keywords: The Road Less Traveled

A successful SEO campaigncan get you to the top of Google’s search results pages... read more

Don’t Lose your Followers—Top Twitter Mistakes to Avoid

Getting involved in Twitter is almost always a good idea. With short posts, fast... read more

Email Marketing Campaign Images: Top Dos and Don’ts

Organizing an email marketing campaign is a great and cheap way to maximize the... read more

Mobile Advertising and the Return of Annoying Pop-Ups

Advertising tends to evolvewith technology, so it’s really no surprise to see a brighter,... read more

The Subtlety of Email: What your Emails say about you and your Company

Sending out email blasts as a marketing campaign is a common tactic for reaching... read more

Building Social Loyalty in Social Media

Marketing yourself can be tough, especially when you’re trying to reach a wide audience... read more