Marketing news, trends and insights straight out of Cleveland, Ohio.

Content Marketing and Brand Rhetoric

We’ve introduced you to the concept of Brand Rhetoric, which essentially means using the... read more

New Year, New Strategies

Well, here we are, 2013, and if you’re like most Americans, odds are you’ve... read more

Last Minute Christmas Season Strategies

The Christmas shopping season is drawing to a close, so if you haven’t leveraged... read more

Inbox Placement: Ensuring Email Marketing Deliverability

You’re considering an email marketing campaign, so you’ve probably already realized how cheap, easy,... read more

Thought Leadership: Changing Motivations in Content Marketing

Content marketing is rapidly spreading as a strategy in businesses across the country as... read more

Cyber Monday and the Growth of Social Deal Hunting

A record 57 percent of consumers this Cyber Monday used social media sites as... read more

Turning Your Marketing Into Thanksgiving Dinner

With Halloween over, our familiar and beloved Thanksgiving dinner is right around the corner.... read more

epa03453939 A roller coaster is left stranded in the ocean after Casino Pier was destroyed by Hurricane Sandy, in Seaside Heights, New Jersey, USA, 31 October 2012. The US East Coast was to start picking up the pieces on 31 October after superstorm Sandy left at least 33 people dead and damage estimated in the billions of dollars. New York Mayor Michael Bloomberg said the largest US city was going 'back to business' and bus routes would be fully reopened 31 October. The subway would probably take another four or five days to resume operations, he said late 30 October. Some flights were to also resume. US President Barack Obama visited New Jersey on 31 October with the state's governor, Chris Christie, for a first-hand impression of the damage.  EPA/MICHAEL REYNOLDS ** Usable by LA Only **

What Hurricane Sandy Can Teach Us About Marketing

If you’re anywhere on the East Coast, odds are you spent some of the... read more

Halloween and the Principle of ROI

Halloween is always fun—if you’re a kid or a horror movie junkie (because who... read more

Cut Your Marketing Costs in Half: Top Ways To Maximize Marketing Spend

Marketing efficiently is difficult; unless your company has millions of dollars in extra cash,... read more