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Marketing news, trends and insights straight out of Cleveland, Ohio.

5 Marketing Tips to Learn from Batman

  Batman, the world’s greatest detective, is a leading comic book icon—but what can... read more

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4 Ways to Use Press Releases for Startup Tech Companies

  Press releases are one of the greatest tools you have as a stratup... read more

Indy takes in some of the sights and sounds of the Pacific Ocean at Cannon Beach.

5 Marketing Tips to Learn from Indiana Jones

  Indiana Jones is well known for his attitude, intelligence, and dexterity, but there... read more

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3 Channels You Should Be Using for Higher Education Marketing

  Colleges and universities have plenty of marketing channels to choose from, but these... read more

Brand Rhetoric Case Study: Ford

  Ford Motor Company, frequently referred to simply as “Ford,” is easily one of... read more

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Google Ventures and Startup Tech Companies

  Startup tech companies often seek big companies for funding or acquisition deals, and... read more

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5 Marketing Tips to Learn from Obi-Wan Kenobi

  Obi-Wan Kenobi, Jedi master and mentor to both Anakin and Luke Skywalker, is... read more

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5 Steps to Better Conversion Rates in Higher Education Marketing

  Conversion rates are of critical importance for any higher education marketing campaign, and... read more

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5 Marketing Strategies Most Startup Tech Companies Miss

  The right marketing strategies can make or break your overall marketing campaign as... read more

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Brand Rhetoric Case Study: Skittles

  Skittles are one of the most popular candies in the country, distributed by... read more