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Marketing news, trends and insights straight out of Cleveland, Ohio.

5 Quick Ways to Improve Your Brand Rhetoric

  Using brand rhetoric to improve your marketing voice is always a solid tactic;... read more

5 Marketing Tips to Learn from Lex Luthor

  Lex Luthor, despicable bald enemy of Superman and poster boy for super villains... read more

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8 Quick Tips for Improved Higher Education Marketing Ad Placement

  Ad placement is a tricky strategy to develop for colleges and universities, but... read more

Brand Rhetoric Case Study: Taco Bell

  Taco Bell is one of the largest and most recognized fast food chains... read more

5 Logo Design Mistakes to Avoid

  Many businesses take it upon themselves to design their own logo, either trying... read more

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4 Solid Reasons to Work with an Agency for Higher Education Marketing

  Your internal higher education marketing department might have a handle on things, but... read more

Cutting to the Core: Keeping Your Content Concise

  Keeping your content concise is one of the best ways to ensure quality,... read more

Why Godzilla would Fail at Marketing

  Godzilla, king of the monsters, is a terrifying force of nature who is... read more

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Top 6 Mistakes to Avoid in Higher Education Marketing

  Mistakes will always happen, but in the world of higher education marketing, these... read more

Brand Rhetoric Case Study: Wells Fargo

  Wells Fargo is one of the largest banking and financial services companies in... read more