Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

SEO: Cleveland’s Keyword Advantages

SEO, Cleveland or elsewhere, is now a critical portion of any company’s web presence.... read more

Brand Consistency: Staying Familiar

Brand consistency is a tactic known almost universally as the most thorough and effective... read more

Corporate April Fools’ Day Pranks Gone Bad

Corporate pranks have been getting edgier with every April Fools’ Day—here are our favorites... read more

Too Hot to Handle: Learning from New Product Launches

Nobody’s bashing Apple here—the craze-fueling technology company we’ve all become familiar with through one... read more

Information Density

Text messages are limited to 160 characters, tweets have a mere 140, and the... read more

One Marketing Firm: Cleveland Consolidation

A marketing firm in Cleveland may not feature prominently in your current budget, but... read more

Attention Span and Advertising: Making your Advertising Count

The Problem–The constant and universal availability of information that the internet has given us... read more

Attention Span and Advertising

The Problem–The constant and universal availability of information that the internet has given us... read more

Staying a Smartass in the Digital Age

Emails, instant messages, and texts have steadily grown to replace a lot of the... read more

Web Designers: Cleveland Shows its Best

To Web Designers, Cleveland may not seem like the greatest metropolitan area for gaining... read more