Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

How to Use Controversy in Content Marketing

Controversy can make your content marketing much more effective. Most content marketers would tell... read more

Why You Shouldn’t Be Afraid of Failure in Marketing

Failure shouldn’t be something that intimidates marketers. Many business owners are afraid to invest... read more

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How to Set Up a Perfect AB Test to Get More Conversions

AB tests can help you get more conversions if you use them correctly. If... read more

How to Make Your Content Marketing More Authentic

Authenticity is becoming more important for modern businesses. For a while, content marketing was... read more

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5 Signs Your Marketing Campaign Isn’t Working

It pays to recognize a failing marketing campaign before it’s too late. In an... read more

4 Powerful Tools for Building a Personal Brand

If you want a more powerful personal brand, make sure you use these tools.... read more

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How to Prevent a PR Disaster

Recovering from a PR disaster is dandy, but it’s better to prevent one entirely.... read more

Businessman analyzing financial data on computer screen

6 Ways to Engage With a Social Media Audience

Engagement is the best way to build a following, but what does it really... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

Is PPC Advertising Worth the Money?

PPC advertising is a popular strategy, but is it really worth the money? Pay-per-click... read more

The First 5 Things You Need to Build a Personal Brand

Before you build a personal brand, you’ll need these five important digital assets in... read more