Marketing news, trends and insights straight out of Cleveland, Ohio.

Should You Start a Social Media Contest to Promote Your Business?

If executed correctly, a social media contest can boost your brand’s popularity. Social media... read more


7 Ways to Stretch a $1,000 Marketing Budget

You can make an impact even with a small marketing budget. Having a big... read more

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Why Ethics Should Be a Bigger Part of Your Branding

Customers are making more ethical purchasing decisions, so it’s time to adapt. Today’s customers... read more

Businessman analyzing financial data on computer screen

5 Rules for More Effective AB Testing

AB testing is an effective way to test your marketing effectiveness, but it can... read more

How to Use Controversy in Content Marketing

Controversy can make your content marketing much more effective. Most content marketers would tell... read more

Why You Shouldn’t Be Afraid of Failure in Marketing

Failure shouldn’t be something that intimidates marketers. Many business owners are afraid to invest... read more

close-up of a keyboard with the enter key replaced with a shopping cart icon. E-commerce concept

How to Set Up a Perfect AB Test to Get More Conversions

AB tests can help you get more conversions if you use them correctly. If... read more

How to Make Your Content Marketing More Authentic

Authenticity is becoming more important for modern businesses. For a while, content marketing was... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

5 Signs Your Marketing Campaign Isn’t Working

It pays to recognize a failing marketing campaign before it’s too late. In an... read more

4 Powerful Tools for Building a Personal Brand

If you want a more powerful personal brand, make sure you use these tools.... read more