Marketing news, trends and insights straight out of Cleveland, Ohio.

Are Backlinks Really Necessary for SEO?

Do you really need to build backlinks to optimize your website? If you’re interested... read more

Is Content Enough to Improve Your Search Rankings?

Content marketing is good for SEO, but is it really enough? If you want... read more

The 3 Things You Need to Rank Higher in Search Engines

Make sure you pay attention to these three factors in SEO. Search is at... read more

Which Companies Need SEO the Most?

What types of companies can get the most use out of SEO? Search engine... read more

Voice Search Is Taking Over: Here’s How to Respond

Use these strategies to take advantage of the surge in voice searches. Voice searches... read more

What Are You Paying for With an SEO Agency?

Because SEO is multifaceted, you may be confused about what you’re really paying for.... read more

The Right Way to Use SEO Keywords

Keywords are still important for SEO, but there’s a right and wrong way to... read more

Should You Hire an SEO Agency or Stick to Contractors?

Agencies and contractors each have strengths and weaknesses to consider. If you want to... read more

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Why Is Guest Posting Important for SEO?

Guest posting is more important for SEO than you might think. Guest posting is... read more

Why Are Inbound Links Important for SEO?

You know inbound links are a big part of SEO, but why? Generally, you... read more