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Marketing news, trends and insights straight out of Cleveland, Ohio.

What Does a Webpage Need to Be Optimized for Search?

SEO requires you to spend time optimizing all your webpages. Search engine optimization (SEO)... read more

How Domain Authority Works in SEO

Domain authority is a fundamental concept to master in SEO. Search engine optimization (SEO)... read more

search engine optimization - SEO

5 Mistakes That Can Ruin Your SEO Campaign

These critical mistakes could compromise your SEO campaign. Search engine optimization (SEO) is a... read more

The 5 Reasons to Build Inbound Links to Your Blog

There are many good reasons to build inbound links to your blog. Link building... read more

Is There a Wrong Way to Do SEO?

SEO is an important strategy, but there are some wrong ways to approach it.... read more

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What’s the Difference Between White-Hat and Black-Hat SEO?

Black-hat and white-hat SEO may seem similar, but will have very different effects on... read more

Which Is More Important for SEO: Offsite Content or Onsite Content?

Both onsite and offsite content are important for SEO, but is one better than... read more

Are There Any Downsides to Link Building?

Link building is a valuable strategy for SEO, but are there any downsides to... read more

5 Best Practices for Effective Keyword Research in SEO

Use these strategies to improve your keyword research effectiveness. Keyword research is one of... read more

Why It Feels Like You Aren’t Making Any SEO Progress

Why does it seem like your SEO strategy isn’t working? After a few weeks... read more