The 3 Things You Need to Rank Higher in Search Engines
Make sure you pay attention to these three factors in SEO.
Search is at the center of our world. We use it to find new restaurants, research what shows we’re watching, and of course, handle our work responsibilities. But while most business owners realize they’d see more business if their website was ranked higher in search engines, they have no idea how to increase their rankings.
Search engine optimization (SEO) is a complicated field, and there are hundreds of variables that could influence your rankings, but they all boil down to one of these three categories:
- First, your site needs to be properly structured. Google and other search engines use automated bots known as web crawlers or “spiders” to search the web for new pages and information. If your site isn’t structured properly, it won’t be categorized and understood properly—or it might not be seen at all.
- Next, you need to have relevance to the people who are searching for you. Google needs to “understand” what the pages of your site are about, so it can display those pages for people it thinks are most in need of them. That means researching keywords and phrases that are most relevant to your customer base, then including them strategically throughout your site, optimizing your page titles and descriptions, and writing blogs about those topics.
- Finally, you need authority. Google wants to highly rank the sites it deems to be the most trustworthy, and it uses several factors to evaluate that trustworthiness. For example, it de-ranks sites that feature thin content, and promotes sites that tend to attract links from external, established trustworthy sources.
These broad categories represent the very tip of the SEO iceberg, so if you’re interested in learning more about how SEO works, or if you’re ready get a free SEO analysis of your site, contact Quez Media today!