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Marketing news, trends and insights straight out of Cleveland, Ohio.

5 Popular Social Media Marketing Approaches That Fail

Social media marketing is popular, but a number of flawed approaches prevent most practitioners... read more

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The 5 Advantages of Using a Personal Brand to Complement a Corporate Brand

Personal brands offer many unique advantages that corporate brands simply can’t match. If you’re... read more

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Are Social Media Marketing Management Platforms Worth the Cost?

Social media marketing platforms are popular, but are they really worth the extra expense?... read more

5 Things to Know Before Investing in Facebook Marketing

Facebook marketing is becoming increasingly popular, but is the strategy right for you? Facebook... read more

7 Social Media Tricks that Earn the Most Followers

  Social media can be a confusing game for businesses attempting to generate leads,... read more

Why Your Social Media Followers Are Leaving You

If your social media followers keep leaving your brand, you need to find out... read more

5 Social Media Posts That Attract the Most Traffic

The main purpose of social media marketing is driving traffic, and these types of... read more

What’s the ROI of Social Media Marketing?

Social media marketing is heralded as one of the most efficient online marketing strategies,... read more

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10 Social Media Etiquette Tips You Might Be Neglecting

  Even if you’ve been managing a social media campaign for years, you might... read more

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5 Reasons People Aren’t Responding on Social Media

If your followers aren’t responding to your posts on social media, one of these... read more