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Marketing news, trends and insights straight out of Cleveland, Ohio.

5 Ways Social Media Marketing Has Changed in the Past 5 Years

Social media marketing is always changing, and the last 5 years are no exception.... read more

PR Disaster? 10 Do’s and Don’ts to Recover Your Brand Image

Dealing with a PR disaster is easier when you follow these guidelines. A PR... read more

5 Popular Social Media Marketing Approaches That Fail

Social media marketing is popular, but a number of flawed approaches prevent most practitioners... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

The 5 Advantages of Using a Personal Brand to Complement a Corporate Brand

Personal brands offer many unique advantages that corporate brands simply can’t match. If you’re... read more

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Are Social Media Marketing Management Platforms Worth the Cost?

Social media marketing platforms are popular, but are they really worth the extra expense?... read more

5 Things to Know Before Investing in Facebook Marketing

Facebook marketing is becoming increasingly popular, but is the strategy right for you? Facebook... read more

7 Social Media Tricks that Earn the Most Followers

  Social media can be a confusing game for businesses attempting to generate leads,... read more

Why Your Social Media Followers Are Leaving You

If your social media followers keep leaving your brand, you need to find out... read more

5 Social Media Posts That Attract the Most Traffic

The main purpose of social media marketing is driving traffic, and these types of... read more

What’s the ROI of Social Media Marketing?

Social media marketing is heralded as one of the most efficient online marketing strategies,... read more