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Why Every Page of Your Site Needs 300 Words of Content (or More)

Every page of your website should have 300 words of content or more.

The standard recommendation for web design is to make sure each page of your site has at least 300 words of written content. But why is this the case?

If you’re writing content or designing for a new site, you might be perplexed at this recommendation, especially if you’re working with lots of videos and images that make written content less appealing under usual circumstances. But there are several strong reasons to feature that content:

  • SEO. The biggest reason is search engine optimization (SEO), the process of editing your site to increase your rankings in search engines for queries related to your brand. Google crawls the web looking for authoritative sites to add to its index, and it categorizes those sites based on the content it finds. Written content is still the best way to include relevant keywords throughout your site, and it will make your site seem more authoritative at the same time. SEO is much more nuanced than simply writing more content, but it’s a good start if you don’t know what else to do.
  • Persuasion and conversion. Images and videos can do wonders for your brand and your products, but headlines and persuasive text are still important. Including more text gives you more time to convince your audience, and gives you an opportunity to make your call-to-action (CTA) stand out.
  • Customer information. A site with no written content looks half-finished to most web users. Including ample content on each page is a demonstration that you care about informing your customers—especially if that written information is valuable.

Obviously, not just any 300 words of content will do. Depending on the nature of your pages, that content needs to be persuasive, informative, entertaining, or some combination of the three. If you need help rewriting or redesigning your site, reach out to Quez Media today for a free consultation!

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