Q-ME Blog
Employing Rhetoric in a Successful Marketing Voice—Pathos
Last week we introduced the idea of using Rhetoric in your marketing and advertising with Ethos, your authority and personal appeal in the tone and content of your materials. But Ethos is only the first of the three major components of rhetoric—and today we’re going to be examining the use of the second.
Employing Rhetoric in a Successful Marketing Voice--Ethos
Successful branding is built and sustained around public perception—it involves a careful choice of image and presence that convey certain thoughts, emotions, or other associations. Marketers and other internal personnel often immediately consider a positive logo or design when building or restructuring their brand, but in many cases, “voice” can be neglected.
SEO: Cleveland’s Keyword Advantages
SEO, Cleveland or elsewhere, is now a critical portion of any company’s web presence. But by utilizing a proper SEO technique, and taking advantage of local Cleveland resources, Cleveland companies can really get an advantage over their competition. More leads equal more sales, and if you can increase your leads by fine-tuning your approach to SEO, Cleveland customers will be flooding in.
Stay Specific
Corporate April Fools’ Day Pranks Gone Bad
Corporate pranks have been getting edgier with every April Fools’ Day—here are our favorites from years past.
Too Hot to Handle: Learning from New Product Launches
Nobody’s bashing Apple here—the craze-fueling technology company we’ve all become familiar with through one frantic product launch or another, is now trading near $600 a share, with an outlook as bright as its backlit digital screens.
Promotional Products: Making your Business Tangible
Promotional products may seem overdone—after all, how many branded company pens do you have sitting at your desk right now? Or telephone number-riddled magnets covering your fridge? But promotional products don’t have to be gimmicky—and if you’re going to manage and popularize your brand successfully, you’ll need something tangible to get (and stay) in your clients’ minds.