Customization is king, and for good reason: To hold court with your customers, you have to talk to them and with them, not at them.
That's why one-to-one, variable printing is so important—it enables you to personalize your communication in a way that's relevant and noticeable.
Here are three markets that are especially ripe for one-to-one marketing:
No doubt about it: It's tough to market and sell even the best solutions in a bad economy. On the sales front, cycles are longer, it's tougher to close business and profit margins are thinner. For marketing, the pressure is on (big-time) to produce better results with less money. (Sound familiar?)
While the natural tendency is to react quickly, this may do more harm than good. Surviving in this economy is not so much about technique as it is about attitude. So which are you?:
Digital marketing has moved from sexy to a necessity, as more companies adopt social media, email, search engine marketing, interactive marketing, blogs, wikis, video and the like.
But according to several studies, the first item most marketers would consider cutting if asked to reduce their budget is print advertising.
That's not smart.
Do you really care about your customers?
We all say "yes, absolutely, of course!" But do your marketing communications tell a different story?
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