Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

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When Are PPC Ads Worth the Money?

Are PPC ads always worth the money? Pay per click (PPC) ads have been... read more

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Why Repetition Is the Key to Effective Marketing

Repetition is the key to effective marketing; marketing is driven by repetition. “HeadOn: apply... read more

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Why Your Copywriting Keeps Failing to Win Conversions

How do you fix bad copy? Your copy isn’t working because it’s bad. People... read more

The Best-Kept Secrets of Higher Marketing ROI

Return on investment (ROI) is the most crucial variable to consider for marketing effectiveness.... read more

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How Specialized Landing Pages Boost Your Conversion Rates

The right specialized landing pages can boost your conversion rates. One of the best... read more

Why Digital Marketers Are Divided on AI

AI isn’t everything: why digital marketers are divided. Is AI about to fully revolutionize... read more

How to Use ChatGPT for Content Marketing

ChatGPT isn’t perfect, but it has its place in content marketing. In case you... read more

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How Authenticity Became So Important in Modern Marketing

Authenticity is more important than ever. Modern consumers crave authenticity, some marketers and business... read more

Should You Use AI to Write New Content?

AI content generation tools are growing to become commonplace, but are they worth using?... read more

How to Cut Marketing Costs Intelligently

Cutting your marketing budget could be the right move if you’re smart about it.... read more