The Single Best Piece of Promotional Products Advice
Here’s a quick tip that will help you select a promotional products provider:
Pick a company that emphasizes packages and programs rather than the products themselves. Anyone can buy a mug and slap a logo onto it. To better distinguish you company, consider your company’s tagline, marketing themes and upcoming events, as well as how your promotional idea can tie into other media you use.
Consider These Direct Mail Factors
You’ve got a direct-mail campaign brewing. You know what you want to say and to whom you’re speaking. You’ve even got a rough design concept. Now it’s time to get specific.
Do You Need Promotional Products Help?
Are you looking for a memorable way to promote your company at an upcoming event? Do you want to reward employees for their hard work and ideas? Do you need some help “branding” your business?
If so, promotional products are an ideal solution. The best part: Your possibilities are virtually endless, ranging from basic (pens, mugs, hats, etc.) to elaborate (heck, you can have your logo printed on a chandelier). The sky’s the limit on what you can customize with your message.
9 Tips for Your Next Direct Mail Offer
You have a great new offer, and also understand the importance of delivering a compelling direct mail piece. Here are nine points to remember when you're crafting and delivering your message:
1. In traffic-building programs and when generating leads, sell the benefits of the offer, not your specific product or service. (In other words, what's in it for the recipient, not yourself?)
2. The closer your offer relates to your product or service, the higher the quality of your response.
Want to Target More Effectively? Keep in Mind the "Cluster Principle"
People with similar demographic and psychographic profiles have a tendency to cluster together in the same geographic areas. Companies do the same. Most brokerage houses are in the same part of town. Many cities have a restaurant row, as well as an auto row, and the financial community will most likely be within the same five-block radius.
Capitalize on Direct Mail's Key Benefits
The average person is confronted with more than 3,000 marketing messages per day, up from 500 just 20 years ago, according to the Printing Industries of America (PIA). Direct mail can cut through the clutter to reach the precise audience advertisers seek, with messages tailored to each individual recipient.
Here are four reasons you should incorporate direct mail into your marketing mix:
1. Great flexibility. Direct mail can be delivered any time, in formats ranging from postcards and letters to catalogs, product samples and gifts.
One Size Fits...Well, Nobody
While many marketers won't discount newer leads entirely in a down economy, they will stop communicating with them regularly, on the theory that it’s too early the sales cycle to dwell them. That's a mistake. By the time you contact these leads again, they may have already decided on another vendor.
Instead, it’s important to gently urge each and every lead along the buying cycle. The key to doing so? Relevant message content.
A Quick Thought About Your Best Prospects
The basic principle is that best prospects will always closely resemble your best customers. The best place to start is to analyze your customer base and determine key traits held in common by your top customers. Consider business demographic elements such as industry, size and location. Then use this information to find prospects who look just like your top customers' profile.
Make Your Next Print Ad Stand Out
While myriad types of media can promote your message, print ads remain a relevant and effective tool, especially if you’re looking to reach B2B audiences (readers who rely heavily on trade journals for industry trends and business advice).
The challenge is we’re all constantly bombarded with information via magazines, newspapers, television, computers, billboards, radio, smart phones and more. And this deluge of data creates a daunting challenge for marketers looking to get their message to the right audiences in a way that readers take notice.
Print Is Alive and Well ... and Changing
Imagine for a moment that we occupy a completely digital world, one in which no one has heard of printing. And then someone makes a discovery: There's a way to grow a substance that can be converted into a portable communications tool. This tool can be used, shared and — get this! — recycled later into a bench.
Renewable? Recyclable? Portable? Is this magic?
It's paper.