Marketing
Employing Rhetoric in a Successful Marketing Voice—Pathos
Last week we introduced the idea of using Rhetoric in your marketing and advertising with Ethos, your authority and personal appeal in the tone and content of your materials. But Ethos is only the first of the three major components of rhetoric—and today we’re going to be examining the use of the second.
Employing Rhetoric in a Successful Marketing Voice--Ethos
Successful branding is built and sustained around public perception—it involves a careful choice of image and presence that convey certain thoughts, emotions, or other associations. Marketers and other internal personnel often immediately consider a positive logo or design when building or restructuring their brand, but in many cases, “voice” can be neglected.
Too Hot to Handle: Learning from New Product Launches
Nobody’s bashing Apple here—the craze-fueling technology company we’ve all become familiar with through one frantic product launch or another, is now trading near $600 a share, with an outlook as bright as its backlit digital screens.
Attention Span and Advertising
The Problem--The constant and universal availability of information that the internet has given us has had a number of effects on our brains. Sure, it’s a lot easier to bluff your way through an ambitious task or something you never thought possible with how-to guides and Wikipedia articles.
Interactive Marketing Agency Gets Smartphone Savvy
Interactive Marketing Agencies understand how the use of smartphones is changing marketing. Gone are the days of “You’ve Got Mail” because e-mails are always accessible on your phone. The smartphone allows people to not only keep up with work e-mails but to also engage more on Facebook and Twitter.
Employing Rhetoric in a Successful Marketing Voice—Logos