Social Media
Social Media Marketing Goes Lux
One would think that luxury brands would stick their nose up at social media marketing and opt instead for exclusive and expensive marketing.
Why Social Media Marketing is About More than ‘Likes’ and ‘Tweets’
Although you’ve mastered Farmville on Facebook, you might still find yourself asking what the hell is social media marketing?
8 Tips for Setting Up a Great Twitter Account
Twitter makes it easy to set up your account—just a few clicks. But how can you maximize the effectiveness of your new account? Here are X tips:
1. Pick as short of a Twitter name as you can that still describes you. The shorter, the better, since you only have 140 characters in a tweet, and that includes the username of anyone you’re replying to or re-tweeting.
2. Don’t put funny symbols or numbers in your name. Why make things more difficult for other people? Underscores or numbers make your Twitter name harder to remember and write correctly.
Twoosh! A Quick Primer on Twitter Terminology (Who You Callin' a Tweep?)
If you’re going to use Twitter successfully, you need to know the lingo. People love to take the words "twitter," "twit" and "tweet," and combine them with other words to make up new words, like "tweeple." So here's a primer on Twitter terminology:
Stay Tuned! It's Twitter Time
Blogging is no longer an act isolated from social media, and Twitter is fast becoming the left hand to blogging’s right hand. With a bit of common sense, effort, and the right tools, you can make Twitter amplify your online presence and get fantastic results.
The next several posts on this blog will be little nuggets of information (tips, examples, tools, etc.) to help businesses maximize the value of Twitter. Check back frequently, and you’ll...
Is Your Website Just a Digital Brochure? Keep It Fresh to Keep Visitors Coming Back
You've created or changed your company's Website, perhaps with the help of our Creative Team. It looks great, and you're getting more visits from members of your target audience. Awesome.
But remember: Getting "up and running" has two words—up and running. Up means you exist online. You have presence. Running means you're keeping content dynamic, relevant and interesting to people. You have presence, plus people who keep coming back for fresh ideas and information.
Are You Socially Acceptable? 3 Tips
One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your social-media skills match the subtle standards set at sites like Twitter and YouTube?
Not sure? Well, here are three site-inspired rules to help ensure your online outreach efforts are socially acceptable:
3-2-1 Get "Blast" Off
One of the worst, most evil words in marketing is "blast." Here's why we believe the word should be banished:
* It dehumanizes your message.
* It devalues your customer.
Let's face it: There's nothing positive about saying you're going to send an email blast. There's nothing personal about it, either.
But how does it matter to the subscriber, you might ask, if a marketer refers to an email offer as a "blast" instead of using a preferred term like "campaign"? After all, it's not as if he or she knows which word you use.
Turn Online Searchers Into Fans
If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active base of subscribers and fans.
Here are a few ways that turning searchers to subscribers to fans can naturally boost your site's search engine optimization:
Social Media Marketing: How Being Virtually Social Can Increase Traffic