Digital marketing has moved from sexy to a necessity, as more companies adopt social media, email, search engine marketing, interactive marketing, blogs, wikis, video and the like.
That's smart.
But according to several studies, the first item most marketers would consider cutting if asked to reduce their budget is print advertising.
3 Reasons Why Your Print Collateral Still Matters
Digital marketing has moved from sexy to a necessity, as more companies adopt social media, email, search engine marketing, interactive marketing, blogs, wikis, video and the like.
That's smart.
But according to several studies, the first item most marketers would consider cutting if asked to reduce their budget is print advertising.
That's not smart.