No doubt about it: It's tough to market and sell even the best solutions in a bad economy. On the sales front, cycles are longer, it's tougher to close business and profit margins are thinner. For marketing, the pressure is on (big-time) to produce better results with less money. (Sound familiar?)
While the natural tendency is to react quickly, this may do more harm than good. Surviving in this economy is not so much about technique as it is about attitude. So which are you?:
OK, So the Economy Still Sucks. Are You Proactive or Reactive?
No doubt about it: It's tough to market and sell even the best solutions in a bad economy. On the sales front, cycles are longer, it's tougher to close business and profit margins are thinner. For marketing, the pressure is on (big-time) to produce better results with less money. (Sound familiar?)
While the natural tendency is to react quickly, this may do more harm than good. Surviving in this economy is not so much about technique as it is about attitude. So which are you?: