Q-ME Web
| Q-ME Web is a component of Q-ME that involves unique web pages: Each printed piece you deliver (or each email you send) can contain a customized offer tailored to the recipient, with variable text and graphics that features a personalized URL (pURL). Your copy could mention an incentive to drive the customer to their page. Or, if the piece includes a coupon for an item, the web site may contain an offer to further entice the consumer to visit the page.While on the site, visitors encounter an automatically populated opt-in form that asks them to take action (join a club, receive a newsletter, whatever you want them to do). Armed with real-time reports, you overcome hurdles of traditional campaigns, such as the inability to know which recipients looked online but never made additional contact. These potential customers no longer remain anonymous, thanks to unique URL tracking for each prospect. |
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