| What do i get with Q-me? |
| With Q-ME, your marketing campaign can include any (or all) of the following components: |
- Comprehensive needs analysis
- Detailed database review for identification of demographic information, existing sales opportunities, and additional information requirements
- New customer development process
- Coordinated direct campaign design and testing
- Graphic arts and message design and testing
- Special offer development design and testing
- Direct mail campaign execution
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- Unique customer response tracking
- Customized customer web pages (unique URLs)
- Automatically populated opt-in marketing
- Customized reporting, prospect information downloads and email alerts
- Conditional follow up marketing based on behavior
- Much more
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| What can I learn about my customers through Q-ME? |
| Q-ME provides a full suite of data gathering and analysis tools. The system uses every touchpoint as an opportunity to gather data on interested prospects. Q-ME captures new leads from any marketing channel and provides demographic information by referencing national consumer databases. We use that data as a basis to serve 1:1 marketing messages through variable data printing and personalized landing pages to solicit more information, and provide a measurable call to action. The combined result of this effort is a detailed marketing list. |
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| How is variable data printing different from traditional printing? |
| Multiple pieces of differing designs are printed in any order and customized for each individual recipient. You can vary the colors, graphics, web page URL, and offer on a case-by-case basis. In this way, direct mail, the web, opt-in marketing and other media are combined into one campaign. Targeted messaging improves response rates. |
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| Why is it so important to reach customers multiple times through different channels? |
| To build brand awareness, enter the sales cycle at the right time and capture current sales opportunities, it's critical for your message to be seen when the prospect is looking—and how the prospect prefers to receive messages. By targeting only the best leads on an ongoing basis, you increase the chance of being in front of the customer when they are ready. |
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| How much does Q-ME cost? |
| The cost of a complete Q-ME campaign (including analysis, list procurement, design, printing, postage, mailing, sorting, tracking, personalized web pages, the opt-in marketing platform, surveys, reporting, prospect information, downloads, and email sales alerts) varies by volume. |
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