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Q-ME also includes a mail component that provides highly targeted 1:1 direct marketing communications that improve response rates, allow for accurate metrics, and drive returns. Virtually any type of direct mail piece can be created with variable data, including postcards, fliers and catalogs.
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| Date and Demographics |
| Information on your best customers holds the key to the Q-ME Mail program. We can extrapolate which types of people are most likely to respond to direct marketing solicitations and procure the right contacts. Even if your direct marketing efforts are starting from scratch, we can build a program using industry benchmarks to create a vibrant, effective campaign. |
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| Custom Tailored Mail |
| Using variable printing and other technologies, Quez creates campaigns that advance direct mail efforts in three main ways: |
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Mail is sent with individual images and messaging, based on the recipient’s demographics, buying history, location or other variables |
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Cost-effective testing of a message and format is readily available to determine which formats give the best response rates |
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Each mail piece can features a unique web address that leads to a custom home page with automatically populated opt-in forms |
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| Individual Web Pages |
| Each recipient of a Q-ME mailing can be prominently offered the use of a personalized web address to respond to your call to action. Q-ME also includes reporting functionality and automatic follow-up. For details, click here. |
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| Multimedia Cordination |
| The Q-ME system can easily coordinate mailings with other marketing messages such as letters and emails. |
