Traditional Marketing vs. Q-ME

The innovative Q-ME marketing methodology adds increased transparency and accountability to the formerly arcane art of marketing:

Traditional Marketing	VS	Q-ME
"Send and Hope"		Highly Targeted recipients
Same message for all prospects		Message tailored to each individual recipient
One look for all prospects		Customized design/images for different demographics
Hard to track responses and make improvements		Accurate, real-time tracking enables quick viewing of trends and responses
Hard to track recipient interest		Immediate lead-tracking and ability to follow up with leads who didn't act
Difficult multichannel integration		Seamless multichannel integration
No specific web pages for recipients		Customized web page for each recipient, with opt-in marketing tools

PUMFOT

[poom - faht] n.

(Previously Unknown Meaningless Fact Of Today):

A raisin will bounce continuously from bottom to top of a glass of fresh champaigne.

Average, 3,000 right-handed people die each year making products for left-handed people.

44% of kids watch television before they go to sleep.

In 2002, the most popular boat name in the U.S. was Liberty.

One out of 20 people have an extra rib.

People who have eaten beetles say that it tastes like apples

Montreal was named after a local mountain "Mont Royal."

Kotex was first manufactured as bandages, during W.W.I

The longest Monopoly game ever played was 1,680 hours long, which is seventy straight days

The first known contraceptive was crocodile dung, used by Egyptians in 2000 B.C

There are approximately one hundred million people in the United States that have a chronic illness

Columbia University is the second largest landowner in New York City, after the Catholic Church

Every person has a unique tongue print

Hair will fall out faster on a person that is on a crash diet

In 1890, there was no sunshine for the whole month of December in Westminster in London.

Charles Darwin spent 39 years studying earthworms

The Boeing 737 is nicknamed the Fat Albert

Florida has twice as many lightning injuries and deaths than any other state

In China, there is a species of yam that is used to make a dye

Every continent begins and ends in the same letter. eg AfricA, EuropE

Baseball games between college teams have been played since the Civil War

The real name of actress Whoopi Goldberg is Caryn Elaine Johnson

Boeing completed more than 15,000 hours of wind-tunnel testing on the first 747

The most popular ethnic food in the United States is Italian food

The theme song of the Harlem Globetrotters is "Sweet Georgia Brown."

27% of female lottery winners hid their winning ticket in their bras

To lose one pound of fat, a person has to burn approximately 3,500 calories