Why Integrated Marketing?
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Simply put, because we're bombarded—and your message needs to make it through the clutter. According to the U.S. Postal Service, the average consumer is exposed to approximately 5,980 marketing messages daily. On average, each of us notices 52 of those messages, and pay attention to only 4. So how does your message become one of those 4? |
| The best chance is to make sure your message is: |
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| And that is where integreted marketings comes in |
| What's more likely to generate a result: A generic direct mail piece, or one customized with variable data and graphics, serving as one part of an integrated campaign that reinforces a message in different media? |
