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Columbia Academy is a wonderful set of schools based out of Maryland, and the new owners had a great mind for branding and marketing. They came to Quez with a dated brand, and needed something stronger to captivate parents and students alike. The new identity uses brighter colors, giving the brand a lively feel that is more appropriate for a progressive preschool-to-8th grade private school system. The old eagle is gone, but a tribute to it remains in the abstract wings that make up the iconic mark of the logo. The all-new site is bright, fun, big, and very easy to read and navigate. Every single page features a unique photo and tagline, written with the new fun, witty voice of Columbia Academy. Print advertisements, onsite content, and social media channels all carry that same voice, attracting thousands of new visitors to the site every month.